Is TikTok taking over Google?
Headline Hype
We’ve seen the headlines, we’ve heard that Gen Z is using TikTok a ton more to find things that maybe they would’ve queried on Google for before.
The headlines though make it sound like “TikTok is going to destroy Google”.…
The post Is TikTok taking over Google? appeared first on Seer Interactive.
Helpful Content Update, don’t do anything yet.
Helpful content … helps people, 8 years ago I had a vision, let’s start interviewing our clients’ customers as they went through our site’s content and our competitors’ sites. While we might only record 8 customers, we always learned things about the customer we NEVER would have and we also had a much better feeling about if our content was “helpful” An algorithm isn’t ever going to tell me if my content is helpful, people will.…
The post Helpful Content Update, don’t do anything yet. appeared first on Seer Interactive.
10 Ways Nonprofits Can Protect Digital Privacy After Roe v. Wade
This post was written by: Joanna Bowen, Lana Cooper, & Sara Doubleday.
On Friday June 24, 2022, the Supreme Court overturned the landmark Roe v. Wade ruling, ending nearly 50 years of safe, constitutionally-protected access to abortion. While the fallout from Roe v.…
The post 10 Ways Nonprofits Can Protect Digital Privacy After Roe v. Wade appeared first on Seer Interactive.
Re-Introducing Seer: Our Rebrand Journey, Sneak Peek, and What’s Next
Seer Interactive’s Rebrand Journey
How We Got Here
In 2021, if you asked 10 people at Seer what our vision is, how our service lines work together, or what our proprietary technology does … you’d most likely get 10 different answers. …
The post Re-Introducing Seer: Our Rebrand Journey, Sneak Peek, and What’s Next appeared first on Seer Interactive.
Google’s Helpful Content Update: Predictions & Hypotheses
Google’s Helpful Content Algorithm Update: Hypotheses from 23 Years of SEO Experience
Google has a new signal for limiting the appearance of low quality / not authoritative content in organic search. This signal seems to focus on content that doesn’t “help.”
That could be everything from a complex topic written by an individual who doesn’t have strong expertise in that topic , but follows outdated “SEO Rules” (Hey have this sophomore intern write up this best CRM guide, make sure to keep it to 1500 words with 1 h1 and 2 h2’s) to GPT-3 generated content – a language model that uses deep learning to auto-generate human-like text.…
The post Google’s Helpful Content Update: Predictions & Hypotheses appeared first on Seer Interactive.
Why More Companies Should Leverage Video Content
As the world moves further and further from the initial outbreak of the pandemic, our clients are seeing a return to their traditional marketing mixes. These more traditional channel mixes are now a hybrid of their pre-pandemic plans and the overused “new normal” marketing mixes.…
The post Why More Companies Should Leverage Video Content appeared first on Seer Interactive.
Bias in AI: Image API Associates Black Doctors with “Street Fashion”
There’s a bias issue we found in Google’s search results – skip here to get right to it. This was an important discovery / reminder that we shouldn’t blindly use the outputs of AI analyses.
While we can get so much further than we have before in terms of insights, we still need to ensure we’re gut checking our results and not blindly following the data.…
The post Bias in AI: Image API Associates Black Doctors with “Street Fashion” appeared first on Seer Interactive.
Optimize Landing Pages Using PAA Ngrams
How to Use PAA to Inform Your Landing Page Content
Answering questions that haven’t been asked yet
How can we improve our landing pages by adding information that the searcher hasn’t searched yet? We can leverage People Also Asked (PAA).…
The post Optimize Landing Pages Using PAA Ngrams appeared first on Seer Interactive.
How to Bring CRO / Experimentation In-House
What is Conversion Rate Optimization?
Our simplified definition is “the disciplined and science-driven practice of increasing the percentage of users who perform a desired action on a website or app.” It’s a continuous process of:
- Gathering data that helps you understand how to improve your website/app/campaign/etc conversion rate
- Making the changes to hopefully fix the problems / opportunities you’ve identified
- AB testing those changes to understand if they really worked
- Repeat!
…
The post How to Bring CRO / Experimentation In-House appeared first on Seer Interactive.
The Untapped Potential of Experimentation in Increasing Your Retention
It is no news that every day more companies are running experiments to accelerate their growth.
But a common problem among them is how hard it is to only run tests during isolated moments in their customers’ journey.
It’s usually easier to start experimenting at the start of the journey, like on landing pages.…
The post The Untapped Potential of Experimentation in Increasing Your Retention appeared first on Seer Interactive.
Seerfest 2022 Recap: Do Good, Do Well
This post was written by: Caloua Lowe and Kia Street.
Seerfest 2022 Recap: Do Good, Do Well
That’s a wrap for our 4th annual marketing conference!
With more than 600 marketers joining us (virtually!) for Seerfest this year, we raised over $17K for our local community partners Think Dignity and Covenant House PA.…
The post Seerfest 2022 Recap: Do Good, Do Well appeared first on Seer Interactive.
What To Do When There’s Not Enough Traffic for A/B Testing
So, you are dying to run an A/B test on that one site/product/app/feature you think you can improve. But the user traffic is so low that it seems to be statistically unfeasible to run the test.
Has this situation ever happened to you?…
The post What To Do When There’s Not Enough Traffic for A/B Testing appeared first on Seer Interactive.
Why UX Audits Can’t Be Automated
Purpose of a UX Audit
When was the last time you audited the buttons and links on your site for visual consistency and color usage? Or reviewed your various header styles? Streamlining small elements like these have a big impact on user experience.…
The post Why UX Audits Can’t Be Automated appeared first on Seer Interactive.
Ask an Influencer: How Can Brands Leverage UGC for Marketing?
User Generated Content (UGC) is one of the hottest topics within digital marketing right now. Taking content created by customers (organic UGC) or influencers (influencer UGC) and repurposing it for the company to advertise, has skyrocketed in popularity. The days of spending millions on highly polished and expensive creative seems to be changing rapidly.…
The post Ask an Influencer: How Can Brands Leverage UGC for Marketing? appeared first on Seer Interactive.
Mind Over Marketing: Mental Health in the Workplace Today
This post was written by: Briana Tiseo (Fall 2021 Digital Marketing Intern).
Impending deadlines, back-to-back meetings, impromptu client requests—all to be tackled within an eight-hour workday; these are all facets of a stress inducing routine, typical of the average corporate climate.…
The post Mind Over Marketing: Mental Health in the Workplace Today appeared first on Seer Interactive.
Breaking Up is Hard to Do … Unless it’s with the Agency You’ve Outgrown
Relationships are hard.
You enter into them with the best of intentions and everyone is on their best behavior to start. But then time passes and the honeymoon phase slowly (or not so slowly) gets eclipsed by everything from minor annoyances to major conflicts. …
The post Breaking Up is Hard to Do … Unless it’s with the Agency You’ve Outgrown appeared first on Seer Interactive.
Levelling Up: Creating Strategic Opportunities with Clients
My client gives me tactical work, I wish they gave me a more strategic role.
My Take:
Clients don’t give you strategic opportunities, you create them.
It is your job to share with your client an insight that changes their thinking and impacts their business.…
The post Levelling Up: Creating Strategic Opportunities with Clients appeared first on Seer Interactive.
Thinking Like Google: How to Practice People-First Philosophy for Better SEO
It sometimes feels like, when it comes to SEO, the only constant is change.
However, if you look past “best practices” and broad-based studies to parse what Google is actually trying to accomplish with its search engine, you can begin to shape some powerful, people-focused philosophy that can help to make your site (nearly) algorithm proof and help you deliver better content for your intended audience.…
The post Thinking Like Google: How to Practice People-First Philosophy for Better SEO appeared first on Seer Interactive.
Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand — as it helps humans comprehend meaning, reveal patterns, identify outliers, and draw actionable conclusions — making it a critical tool in business.
In this article, learn about data visualization, how it can help your business, and what makes a data visualization “good”.…
The post Why Is It Important to Display Data in a Visual Way? appeared first on Seer Interactive.
We Tested Display Expansion for Search & Here’s What We Found
Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize performance.…
The post We Tested Display Expansion for Search & Here’s What We Found appeared first on Seer Interactive.