How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PDPs) as a result of the COIVD-19 pandemic.

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Hitchhiker’s guide to the end of the third-party cookie as we know it

Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.

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Searchmetrics report: How Amazon and Google help each other

Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.

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How to find any journalist’s email for content marketing outreach

Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your niche are, all you need is a way to reach them. Some journalists’ contact information is harder to reach than others. In this article we look at some hacks for one of the most time-consuming aspects of digital outreach: finding email addresses.

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Voice search ascending: Three areas that require your attention right now

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future.

The post Voice search ascending: Three areas that require your attention right now appeared first on Search Engine Watch.