The Road to Accessibility
Why accessibility compliance matters While you should advocate for creating a digital experience that’s inclusive and welcoming to everyone because it’s the right thing to do, failing to comply could soon leave you facing a fine. To comply,…
2025 SEO Predictions: Are We Heading into an AI Winter?
What We’re Seeing Despite the initial excitement surrounding AI-generated content, AI written content by default lacks EEAT (Expertise, Authoritativeness, Trustworthiness) compliance. Audiences are pushing back on low-quality outputs in search re…
What your competitors don’t want you to know about accessibility
The EAA and marketing Before we dive into the business cases, here’s a quick summary of how the EAA provides a marketable opportunity. Enhanced SEO: Search engines prioritise user-friendly websites, and accessibility improvements go h…
Building Inclusive Brands: The European Accessibility Act and Marketing Best Practices
The EAA: A Quick Summary The primary goal of the European Accessibility Act is to remove more barriers for the (largely underserved) market of around 101 million people with disabilities in the EU. From a digital perspective, core areas of impact inclu…
Visual content and SEO: How to use images and videos in 2025
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users’ questions effectively, regardless of word count.
The truth behind AI checkers: A cautionary tale
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
Use DAM and AI to keep up with content demands by Edna Chavira
Explore emerging AI trends and practical applications for enhancing digital asset management.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
How SEO can collaborate with content teams
Bring your SEO and content teams together to boost your site’s performance. Define roles, streamline processes and track success as a team.
ChatGPT prompts for SEO: What you need to know
Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Evaluating 7 AI video generators while waiting for OpenAI’s Sora
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps.
Is using AI-generated content for SEO plagiarism?
Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.
The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices.
Transform content creation with AI and automation by Edna Chavira
Unlock new possibilities for efficiency and impact.