Most People Don’t Read
This is a qualitative study on a small number of anonymized users while collecting a very large number of datapoints from each one. In December 2025, we published an article asking a simple question: Do you read or skim? We tracked 269 visitors using mouse movements, scroll patterns, and time-on-page data, then asked them to […]
How Long Are Web Pages?
A Token Count Analysis of 45,000 Real-World URLs We recently analyzed 44,684 web pages and measured their content length using Gemini’s token counter. The results reveal fascinating insights about the true scale of web content—and why it matters for AI applications. Metric Value Total Pages Analyzed 44,684 Page Content Tokens 464,854,727 Total Tokens (all) 541,062,817 The median […]
How much of your content survives the AI Search filter?
But how much if your page content actually makes it to the model? About one third on average. Metric Value Total Characters Across All Pages 21,198 Total Characters Cited 6,818 Total Characters Not Cited 14,380 Overall Citation Coverage 32.16% Citation Analysis: owayo.com Source: owayo.com Citation Snippet Custom Running Shirts – owayo: owayo manufactures custom running […]
CAPS: A Content Attribution Payment Scheme for the AI Era
The Problem: A Broken Content Ecosystem We’re watching the collapse of the web’s economic model in real-time, and everyone knows it. AI assistants have fundamentally changed how people consume information. Why wade through ten articles when Claude, ChatGPT, or Gemini can synthesize an answer in seconds? Why maintain 100 browser tabs for research when AI […]
Using GPT-5 Structured Output Markers to Detect AI-Generated Content Online
When you populate your website with language model–generated text, you inherit a subtle but real risk: AI-specific artifacts may leak into the published content. These markers aren’t always obvious to human readers, but they can be highly visible to search engines, researchers, and competitors. One such artifact is the structured output marker that GPT-5 (and […]
The Road to Accessibility
Why accessibility compliance matters While you should advocate for creating a digital experience that’s inclusive and welcoming to everyone because it’s the right thing to do, failing to comply could soon leave you facing a fine. To comply,…
2025 SEO Predictions: Are We Heading into an AI Winter?
What We’re Seeing Despite the initial excitement surrounding AI-generated content, AI written content by default lacks EEAT (Expertise, Authoritativeness, Trustworthiness) compliance. Audiences are pushing back on low-quality outputs in search re…
What your competitors don’t want you to know about accessibility
The EAA and marketing Before we dive into the business cases, here’s a quick summary of how the EAA provides a marketable opportunity. Enhanced SEO: Search engines prioritise user-friendly websites, and accessibility improvements go h…
Building Inclusive Brands: The European Accessibility Act and Marketing Best Practices
The EAA: A Quick Summary The primary goal of the European Accessibility Act is to remove more barriers for the (largely underserved) market of around 101 million people with disabilities in the EU. From a digital perspective, core areas of impact inclu…
Visual content and SEO: How to use images and videos in 2025
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users’ questions effectively, regardless of word count.
The truth behind AI checkers: A cautionary tale
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
Use DAM and AI to keep up with content demands by Edna Chavira
Explore emerging AI trends and practical applications for enhancing digital asset management.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
How SEO can collaborate with content teams
Bring your SEO and content teams together to boost your site’s performance. Define roles, streamline processes and track success as a team.