Marketing Analytics: Methodologies Trump Metrics!
If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About the marginal value of Activity Metrics. About how crucial a focus on Outcome Metrics is. About Metrics for Dashboard – NO! Only KPIs for Dashboards. About the difference between KPIs and […]
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Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency.
The most important lesson in Marketing is also the simplest: Successful Marketing requires incredible Creative, and sufficient Media weight. Simple, no? Yet, in my experience, it is rare that either part of that equation is understood or optimally executed. This disappointing reality limits the success for your Performance Marketing campaigns, and is death for your […]
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Data Visualization Tips & Tricks: What Not To Do!
The data we deal with has such immense complexity built into it (across metrics, methodologies, sources), the business itself is so complex (no more just run ads on TV, wait for people to walk into our stores), any analyst has to strive to simplify complexity every day. Hence, one thing our community has in common […]
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Marketing Analytics Mistake #1: Efficiency Without Effectiveness!
“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). There are so many data pukes (sorry, “dashboards”) running around the organization, employees face such difficulty in being able to be smarter. Or, worse, Teams/Agencies can cherry-pick and show “impact.” Hence, […]
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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]
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Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]
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Establishing niche authority: leveraging strategic content as a key differentiator
As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build authority
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Optimize Google’s new Interaction to Next Paint metric
Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website
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Keeping up with the fluidity of the modern consumer
Getting omnichannel targeting right in a complex, digital-first world
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Outreach: Make every email count
Email outreach is getting harder and harder as people are tired of daily unsolicited emails. Here’s how to generate better results with your email outreach
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Five video optimization tips to help boost your landing page conversions
Videos can considerably increase your landing page conversions, if you use them right. They will also help you create additional traffic and product discovery channels
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Insights to empower 2023 ecommerce strategies
Discover four tips retailers and advertisers can use to boost conversion, improve ROAS (Return on Ad Spend), optimize price, and build successful ecommerce strategies in 2023
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Seven huge, yet common SEO mistakes to avoid in 2023
Here are some of the most common SEO mistakes that could be sabotaging your online presence and how to avoid them in easy steps
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The Best SEO Tools Recommended by Seer Interactive
SEO Tools Used By The Experts
Have you ever wondered which tools the experts use for SEO? How are they finding the information to create award-winning strategies for enterprise-level clients? How can I find keywords that will drive more qualified leads…
Banning Weight Loss Ads Show Positive Growth on Pinterest
Why People Love Pinterest
Pinterest is no longer just for millennial women planning their perfect wedding, it can appeal to all demographics including Gen Z’s looking for fashion inspiration or retirees looking for vacation ideas.
More than 400 million users around the world use it every month and are looking to take action that will impact their everyday lives.…
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Google Search Has Competition, and It’s Not Microsoft, It’s Tik Tok
Google Search vs. TikTok
In a recent report from Business Insider, according to Google’s internal data: 40% of Gen Z uses TikTok and Instagram rather than Google and Google Maps for search.
Now this may be a surprise for most, personally being a part of Gen Z, I’m not shocked at all.…
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Why More Companies Should Leverage Video Content
As the world moves further and further from the initial outbreak of the pandemic, our clients are seeing a return to their traditional marketing mixes. These more traditional channel mixes are now a hybrid of their pre-pandemic plans and the overused “new normal” marketing mixes.…
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How to Work SEO into Your Digital Marketing Strategy
💡 Imagine this: You just kicked off with a client (or you are the client) and it’s the company’s first time working with an SEO agency.
This client sees how much value that SEO can bring but is concerned about where and how it’s going to fit into its existing strategy.…
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Why Consumer Connection is Important for Brands in 2022
This post was written by: Yuzuka Akasaka, based on Seerfest 2022.
What is the (Perceived) Role of Business in Social Issues?
The ongoing COVID-19 pandemic has changed everything, and continues to affect our everyday lives.
One result is a significant global decrease in trust in institutions like governments and media.…
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