Nutrimuscle: Scaling spend and growing ROAS through better measurement

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]

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Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]

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How to Find Ecommerce Marketing Support That’s Right for Your Business

This post was written by: Chelsea Tyler, Chad Gingrich, John Alexander, & Kurtis Nysmith 

Online shoppers are savvier than ever these days. Ecommerce giants have paved the way for customer expectations with lightning-fast site speeds, clean user experiences, and super simple checkout processes.…

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Five ways to innovate your ecommerce sales funnel

If you are seeing your sales numbers stagnant, it is a good idea to analyze and innovate your sales funnel prior to attempting to bring in more traffic.

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Ecommerce during the COVID-19 pandemic: How to turn challenges into online growth opportunities

The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits towards digital channels.  Many companies have been forced to respond innovatively, with the birth of […]

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The relation between ecommerce, SEO and SEM

Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities to determine what programs are necessary but how will they achieve goals and what data is required to achieve these goals?

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Image SEO: Best practices and tips for optimization

CannonDesign’s Vice President, Communications Director shares some key image SEO tips and best practices to help you use images as an asset in your SEO strategy.

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Leveraging customer data and AI to drive ecommerce growth in 2021

Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year

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Eight simple steps to write epic product descriptions that boost conversions

A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions.

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Eight great ways to audit your ecommerce site’s SEO

If you are unsure about what’s the best way to optimize your ecommerce site? This list answers your question with eight ways to improve your ecommerce store’s SEO.

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Four expert digital marketing strategies to convert bottom-funnel prospects

The bottom of the funnel is all about the nudge, where creativity matters more than the intensity. CEO of Over The Top SEO helps you convert bottom-funnel prospects with these top strategies.

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