Bulk product optimization: Tips and tools for ecommerce SEO
Optimize your ecommerce product pages’ title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly.
Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]
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The synergy of customer journey mapping and ecommerce SEO
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]
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Insights to empower 2023 ecommerce strategies
Discover four tips retailers and advertisers can use to boost conversion, improve ROAS (Return on Ad Spend), optimize price, and build successful ecommerce strategies in 2023
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How to Find Ecommerce Marketing Support That’s Right for Your Business
This post was written by: Chelsea Tyler, Chad Gingrich, John Alexander, & Kurtis Nysmith
Online shoppers are savvier than ever these days. Ecommerce giants have paved the way for customer expectations with lightning-fast site speeds, clean user experiences, and super simple checkout processes.…
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How To Do Ecommerce Keyword Research
Every digital marketer knows getting new eyes on your products is essential to growing any Ecommerce business, but accomplishing this can be easier said than done.
These tips will set you and your Ecom site up for SEO success, breaking down how to find…
Five ways to innovate your ecommerce sales funnel
If you are seeing your sales numbers stagnant, it is a good idea to analyze and innovate your sales funnel prior to attempting to bring in more traffic.
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Ecommerce during the COVID-19 pandemic: How to turn challenges into online growth opportunities
The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits towards digital channels. Many companies have been forced to respond innovatively, with the birth of […]
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Four common SEO problems with Shopify and how to fix them
Chief Executive of Go Up Ltd, Edward Coram-James shares his advice on overcoming some of Shopify’s most commonly cited SEO problems.
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The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities to determine what programs are necessary but how will they achieve goals and what data is required to achieve these goals?
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Image SEO: Best practices and tips for optimization
CannonDesign’s Vice President, Communications Director shares some key image SEO tips and best practices to help you use images as an asset in your SEO strategy.
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Leveraging customer data and AI to drive ecommerce growth in 2021
Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year
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Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions.
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Eight great ways to audit your ecommerce site’s SEO
If you are unsure about what’s the best way to optimize your ecommerce site? This list answers your question with eight ways to improve your ecommerce store’s SEO.
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Four expert digital marketing strategies to convert bottom-funnel prospects
The bottom of the funnel is all about the nudge, where creativity matters more than the intensity. CEO of Over The Top SEO helps you convert bottom-funnel prospects with these top strategies.
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