Bing has retired its legacy SOAP and POX Webmaster APIs

Bing Webmaster Tools officially retired its legacy SOAP and POX/HTTP APIs on August 31, 2026. If you missed this, and your integration was still calling those endpoints, requests to them have now stopped working entirely. What changed Bing Webmaster Tools previously supported three API protocols — SOAP, POX/HTTP, and JSON/HTTP. Bing has now consolidated everything […]

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SEO Migration Mishap Costed This Aussie Brand Millions!!

Per the report form Inspirepreneur –  “Maggie Beer Holdings reported a $9.53 million FY26 statutory loss after organic search traffic fell following a website migration at Hampers & Gifts Australia”. The Hamper Emporium is an Australian online premium gifting and hamper retailer. It sells curated gift boxes and baskets for personal occasions and corporate gifting—typically […]

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SEO Tools Which Are Handling Google’s Goto URL Change Properly

Google is now masking URLs in search results so that it’s not clear what the exact URL of the page is and where it’s going. This is breaking how different SEO tools scrape and rank track Google’s search results, which of course is leading to SEO teams having some trouble because rank tracking setups in […]

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Grok Claude ChatGPT – Everything is down right now?

Right now all of your favourite models are having serving issues. It’s not certain what might be causing this issue across so many companies. But except Gemini, all the models are having some serving issues. Also I guess it might be possible that there is some issue from Cloudflare because most of these AI companies […]

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Gemini 3.8 Flash in AI Mode But Showing Less Citations

On 2 Sep 2026, Google introduced their latest version of Gemini Flash model series – Gemini 3.8 Flash and same day Google pushed this model in AI Mode too, available as a selector in models list. Whenever there is a new model from Google, I’ve been running tests to figure out what exactly changed in […]

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Yahoo keeps expanding AI across its search results

Yahoo continues pushing more AI into its search results. Yahoo previously launched Yahoo Scout within its SERP, and now Yahoo is testing “Top Picks,” which shows products alongside AI-generated summaries. Yahoo’s “People Also Ask” section is also now showing Yahoo Scout-generated summaries. We spotted these today. Here is the screenshot of Top Picks. Here is […]

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Wave of unsolicited password reset requests hits thousands of X accounts

A widespread wave of unsolicited password reset emails has targeted thousands of accounts on X (formerly Twitter), including high-profile crypto personalities, journalists, and everyday users. Many users have reported receiving up to 8 to 10 automated reset emails in rapid succession. What Is Actually Happening? No Direct Breach Detected: Receiving a password reset email from […]

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Google tests new anti bot verification button in search

Google is testing a new human verification method within search. Initially, the button appears grey, and once verification is complete, it turns blue. This was first spotted by Glenn Gabe, who shared a screenshot on X. He wrote: “Just saw this while searching Google. The “Continue” button was grayed out for a few seconds before […]

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Google tests new memory popup in AI Mode

Google is now testing a new popup at the bottom of AI Mode: “Get more tailored responses. Ask AI Mode to remember things about you for more helpful responses.” A “Learn more” blue link accompanies it, which redirects to a Google support documentation page when clicked. Google continues testing new things within AI Mode related […]

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ChatGPT is down: millions of users facing error codes as OpenAI scrambles for a fix

Yes, it’s not just you. ChatGPT is experiencing a major global outage, leaving thousands of users unable to send prompts or load conversations. Reports spiked with users experiencing elevated error rates across both the web interface and mobile applications.   OpenAI’s Official Status Page confirmed that ChatGPT Plus subscribers are particularly impacted, as the platform’s […]

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Google drops show more button, pushes users into AI Mode

Google continues pushing users toward AI Mode. In this recent test, Google isn’t showing a “Show more” button for some queries. Chris Long spotted this first and shared a video on X, wrote: “Holy moly SEOs: Google is now revealing the AI Mode prompt box BY DEFAULT for some queries. This is how Google continues […]

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SerpApi files to dismiss Google’s amended lawsuit again

Back in July, a federal court dismissed Google’s lawsuit against SerpApi. Google came back with an amended complaint, and now SerpApi has asked the court to throw that one out too. Here’s what changed and what didn’t. Google’s original complaint went after Google Shopping and Google Maps too those claims are gone now. What’s left […]

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SerpApi files to dismiss Google’s amended lawsuit again

Back in July, a federal court dismissed Google’s lawsuit against SerpApi. Google came back with an amended complaint, and now SerpApi has asked the court to throw that one out too. Here’s what changed and what didn’t. Google’s original complaint went after Google Shopping and Google Maps too those claims are gone now. What’s left […]

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Semrush launches official connector for Claude

Semrush has launched an official connector for Claude. This allows users to connect their Semrush accounts to Claude and use Semrush marketing and search data directly within Claude conversations. Users no longer need to export data from Semrush and manually upload it this connector eliminates that extra step. How does it work? Once the connector […]

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Semrush launches official connector for Claude

Semrush has launched an official connector for Claude. This allows users to connect their Semrush accounts to Claude and use Semrush marketing and search data directly within Claude conversations. Users no longer need to export data from Semrush and manually upload it this connector eliminates that extra step. How does it work? Once the connector […]

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Google launches three new travel features in AI Mode

Google has launched three new features for travel planning and booking within AI Mode. Google shared these updates through a blog post. Here are the new features Google has added to AI Mode for travel planning: 1. Flight price tracking in AI Mode Google Flights’ price tracking feature is now available directly within AI Mode […]

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Google asks what feature users want next in AI Mode

Google Robby Stein posted a simple question on X, asking users what they want in AI Mode. He wrote: “If you could get one feature shipped right now in AI Mode, what would it be?” It’s not often Google’s product team asks this directly, but since Stein posted this on X, it’s a good chance […]

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