Helpful Content Update, don’t do anything yet.
Helpful content … helps people, 8 years ago I had a vision, let’s start interviewing our clients’ customers as they went through our site’s content and our competitors’ sites. While we might only record 8 customers, we always learned things about the customer we NEVER would have and we also had a much better feeling about if our content was “helpful” An algorithm isn’t ever going to tell me if my content is helpful, people will.…
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Re-Introducing Seer: Our Rebrand Journey, Sneak Peek, and What’s Next
Seer Interactive’s Rebrand Journey
How We Got Here
In 2021, if you asked 10 people at Seer what our vision is, how our service lines work together, or what our proprietary technology does … you’d most likely get 10 different answers. …
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Google’s Helpful Content Update: Predictions & Hypotheses
Google’s Helpful Content Algorithm Update: Hypotheses from 23 Years of SEO Experience
Google has a new signal for limiting the appearance of low quality / not authoritative content in organic search. This signal seems to focus on content that doesn’t “help.”
That could be everything from a complex topic written by an individual who doesn’t have strong expertise in that topic , but follows outdated “SEO Rules” (Hey have this sophomore intern write up this best CRM guide, make sure to keep it to 1500 words with 1 h1 and 2 h2’s) to GPT-3 generated content – a language model that uses deep learning to auto-generate human-like text.…
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-14% CPS and +30% Revenue Using PMAX Migration Tool
Preparing for the Upgrade to Performance Max (PMAX) Campaigns
Official Timeline
The time is upon us… Smart Shopping campaigns will soon be sunset and part of a distant memory like ETAs. So, if you haven’t already, now is the time to start transitioning to a Performance Max strategy to continue reaping the benefits of the Smart Shopping format.…
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When Universal Analytics Will Officially Stop Collecting Data
Universal Analytics Will Officially Stop Collecting Data in 2023
Google has put deadlines in place for all users to switch to Google Analytics 4:
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💡 IMPORTANT: To continue using Google Analytics beyond these dates, you will have to use a GA4 property.…
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From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising
Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies within Chrome, Seer has been diligently following the progress.
💡 Google recently announced a pivot away from FLoC (their original solution to interest-based advertising in Chrome) — introducing “Topics” instead.…
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GA4 Expanded and New Default Channel Groupings
New Default Channel Groupings in GA4
Google recently announced that they were expanding definitions, as well as creating some new definitions, for default channel groupings in GA4. The idea is that with these new definitions, which we will cover in more detail below, categorizing your traffic will be automatic and correct without you needing to set any rules to make sure it’s bucketed correctly. …
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Why Bounce Rate No Longer Exists in GA4 & What’s Replacing It
The Downfall of Bounce Rate
What is Bounce Rate?
How is bounce rate defined? The answer: it depends on the site and the tracking implementation. This is one of the reasons that Seer never advised solely measuring the success of a site based on metrics such as bounce rate and time on site.…
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Continuous Scrolling in SERPs and New Title Tag Guidance
Continuous Scrolling in SERPs
Google recently announced the introduction of continuous scrolling on mobile devices for “most English searches”.
What You Need to Know
Google announced on The Keyword and on Twitter that they’ve rolled out “continuous scrolling” which shows more than the standard 10 results on the first page of mobile search results.…
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Data-Driven Attribution to Become the Default in Google Ads
Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions.
As the industry continues to evolve, Google understands the need to more accurately understand how each mark…
Why Google is Updating How Page Titles are Displayed & What You Can Do About It
This post was written by: Katie Kirchner & Rebecca Feinberg.
Google Has Updated the Way It Serves Web Page Titles
Until now, website owners were in control of how their page titles were displayed in search results. In August, Google announced that it is testing updates to how title tags are generated on the engine’s results page.…
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The Way Minors Experience The Internet Has Changed
This post was written by: Sam Merikallio and Kara Mehnert.
With this week’s news of significant changes to both Facebook and Google’s Ad Policies with minors, the digital landscape with how brands engage and promote to their youngest clientele has been drastically altered.…
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Why Are Recruiters All Over My LinkedIn Right Now?
In This Article:
- The hiring craze is a cross-industry trend
- The sustained digital talent demand across brands AND agencies
- How you can determine if you should make a move right now
- Bonus: Job hunting resources
Every time you login into LinkedIn, you’re met with that little red number bubble over top of your Messaging navigation.…
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Three Breakout Themes from MozCon 2021
Thank you Seer MozCon 2021 Team for contributing to this recap: Leena Chen, Ismaeel Elkhateeb, Chase Freezman, Sara Janae Niemiec, and Katelyn Sidley.
1) Communicating & Presenting Value to Non SEOs
Relevant Sessions:
- Build for Search: Modern Web Dev That Puts SEO First | Dana DiTomaso
- Reporting for Duty: Why You Start Using GA4 TODAY | Brie Anderson
- Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work | Areej AbuAli
Main Points:
- How to speak with Devs
- How to speak with CEOs
- How to use more than just tables + excel (like pie charts, tables, etc)
Dana Di’Tomaso hit home when she said “SEO is no longer a garnish, it’s a main dish”.…
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Page Experience Update: Mobile-Friendliness
Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default.
Now, coming in mid-June 2021, the Page Experience update will cite mobile-friendliness as a key signal.
In This Article:
Mobile-Frien…
2021 Google I/O Conference: Quick Recap
It’s that time of the year again, that’s right, time for Google I/O.
As digital marketers, we are more invested than the average human in the monster that is Google so our team always looks forward to hearing how the tech giant is making moves across their consumer and partner products / services.…
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6 Do’s & Don’ts to Prepare for the Page Experience Update
We all know the Page Experience Update is coming. While we’re unsure of the exact date Google will launch this algorithm update — now is as good a time as any to do what we all can to prepare.
Historically, Google has been rather vague about how to prepare for / respond to algorithm changes.…
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Snapchat Launches ‘Back to School’ Resource Center
Snapchat Provides Insights Into Back to School Season for Marketers
Snapchat’s new ‘Back to School’ resource center provides trend and platform stats, as well as insights and case studies, for marketers to prepare their BTS strategies.
Check out the breakdown below of some of these ‘Back to School’ resources that brands can leverage across Snapchat, to penetrate the market at every stage of the shopping journey this upcoming school year.…
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Why Facebook Conversions API Matters in a Cookie-Less Future
It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy.
To combat these huge shifts in the industry and…
The Wait is Over: Apple’s i0S 14.5 Update Is Here
iOS 14.5 is Finally Here and This is What You Need to Know for Facebook
We knew this day would come, but until now, did not have a firm grasp of exactly when. Directly following Apple’s 2021 Event, it was announced that iOS 14.5 is expected to roll out by April 30.…
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