Social media: How does it affect SEO?
It’s not the actual social activity that matters, but what happens as a result of that activity. Three ways to harness the power of social media for SEO.
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Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
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Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
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Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
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Link reclamation: A practical guide for turning unlinked brand mentions into links
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here’s when to reach out, who to contact, and what to say.
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Five growth hack ideas for SEO
Five things you can do for free to boost organic search results. Tip #4: How just one word in a title can cause a 59% increase in organic traffic.
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Link building techniques that still work in 2019
Eight link building techniques to add to your repertoire this year. Link building a crucial part of the SEO ecosystem, here’s how to get started.
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Key takeaways from Google’s latest algorithm update
We’re looking at Google’s latest algorithm update.
Ways to improve your link building
With the right strategy in place, link building can be the perfect way of building strong authority to increase longer term, sustainable organic visibility. With so many different approaches, we take a look at the best ones to improve your site.
How To Get Your Content Linked To From Top-Tier Websites
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of…
Are You Building Links Or Building A Business?
I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions,…
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The War On Links
In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from…
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Climbing The Ladder To Guest Posting On Tier 1 Sites
Content marketing is all the rage these days and, if you are pursuing guest posts as part of your link-building strategy, it is critical to target the highest authority sites possible. You want to find the sites where your presence builds your visibili…
5 Not-So-Common Reconsideration Request Errors
I’ve been struggling with a particularly difficult link cleanup project lately. On the occasion of my 100th reconsideration request (4th for this particular client), I thought it might be helpful to share five not-so-common problems that you might run into during your own link cleanup…
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Are You Setting The Right Link Building Expectations?
In the world of search and online marketing, we talk a lot about the evolving landscape, particularly when it comes to link building. Tactics that work one day can stop working with the switch of a Google button. Tactics that you think are legit can suddenly be deemed a “link scheme.”…
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Updates To Old Link Building Practices That Score Wins Today
Everyone is itching for new link building ideas. Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today. Except, that’s not necessarily true. Sometimes, it’s not the tactic that…
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