UX: an important SEO ranking factor
Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience
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Voice search optimization guide: Six steps for 2019
71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization.
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How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it. Simon Ensor offers a refresh on some key actions you can undertake to improve bounce rate for your site.
How to optimize for user intent in search
User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. But how can you optimize for it? Here’s what to keep in mind.
The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world.
Understanding how users, not algorithms, search online will help your SEO
Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts.
3 Mindset Shifts: Get More SEO Out Of Your Content Marketing
Google is constantly working to provide users with a better experience, and marketers are constantly trying to adapt to these changes. Content-based SEO creates a compelling blend of authentic content and search engine eye-candy, but it also necessitat…
Move over ‘worldwide web’, it’s time for ‘where, what, when, why, who’ (Friday Commentary)
What’s the new scope of modern search expectation? What’s the new ‘www.’? What better way to investigate than by reviewing the most open of questions posed by modern search users – the Ws – queries beginning with where, what, when, why and who.
Post from Tor Crockatt on State of Digital
Move over ‘worldwide web’, it’s time for ‘where, what, when, why, who’ (Friday Commentary)
Why It’s Good To Compete With Google
If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For…
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Boost Your Campaigns By Becoming An Expert Search “Forecaster”
In the Greater Seattle area, you never know what spring weather will bring — cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know…
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The Enhanced Campaigns Big Picture & What’s Next For AdWords
Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed…
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5 Ways To Unlock The Benefits Of Semantic Search
Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced…
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Why Account Structure Matters For Every AdWords Account
This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But Probably Aren’t.” The post was going to expose some of the hidden, advanced features available in AdWords that were often overlooked by even the most senior AdWords…
Please visit Search Engine Land for the full article.
7 Things My Girlfriend Taught Me About SEO
Looking at non-seo’s when they search will give you great insights into how ‘real people’ use the web and how you should really optimise.
Post from Ben Holbrook on State of Search
7 Things My Girlfriend Taught Me About SEO