10 Ways Nonprofits Can Protect Digital Privacy After Roe v. Wade
This post was written by: Joanna Bowen, Lana Cooper, & Sara Doubleday.
On Friday June 24, 2022, the Supreme Court overturned the landmark Roe v. Wade ruling, ending nearly 50 years of safe, constitutionally-protected access to abortion. While the fallout from Roe v.…
The post 10 Ways Nonprofits Can Protect Digital Privacy After Roe v. Wade appeared first on Seer Interactive.
How to Remove Emails and Other PII From URLs in Google Tag Manager
This post was written by Stephen Harris and Sasha Helms.
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes its way into your reports can be l…
From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising
Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies within Chrome, Seer has been diligently following the progress.
💡 Google recently announced a pivot away from FLoC (their original solution to interest-based advertising in Chrome) — introducing “Topics” instead.…
The post From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising appeared first on Seer Interactive.
What are Cookie Consent Platforms & Which is Right For You?
What are Cookie Consent Platforms?
In an age of ever-changing regulations, having a strong grasp on your site or businesses Cookie Consent Platform is more important than ever.
As the future of Third-Party cookies is still unclear, it is integral that businesses create strategies now to prevent data loss; and utilizing a Cookie Consent Platform is a great first step in the process. …
The post What are Cookie Consent Platforms & Which is Right For You? appeared first on Seer Interactive.
Introduction to Consent Mode in Google Tag Manager
The world was rushed into a society-level digital transformation in 2020, with more people purchasing goods and services online than ever before. This has given businesses tremendous opportunities to connect to a growing online customer base. But at the very same time, we have seen sweeping restrictions around cookies and user identifiers, vital tools for today’s advertiser.…
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The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving data legislation. Apple drastically reduced mobile targeting and measurement opportunities with the release of iOS 14.5 only a few weeks ago. While third-party cookies […]
The post The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo appeared first on Brainlabs.
The Way Minors Experience The Internet Has Changed
This post was written by: Sam Merikallio and Kara Mehnert.
With this week’s news of significant changes to both Facebook and Google’s Ad Policies with minors, the digital landscape with how brands engage and promote to their youngest clientele has been drastically altered.…
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Conversion Tracking in a World Without Cookies
This post was written by: Sara Vicioso and Emma Welcher.
Balancing Measurement Needs While Respecting User Privacy
Measurement is a fundamental component of digital marketing used to determine ROI across media channels, gain insights on creative messaging and testing, understand which targeting is driving results, inform optimizations, and more.…
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Why Facebook Conversions API Matters in a Cookie-Less Future
It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy.
To combat these huge shifts in the industry and…
The Wait is Over: Apple’s i0S 14.5 Update Is Here
iOS 14.5 is Finally Here and This is What You Need to Know for Facebook
We knew this day would come, but until now, did not have a firm grasp of exactly when. Directly following Apple’s 2021 Event, it was announced that iOS 14.5 is expected to roll out by April 30.…
The post The Wait is Over: Apple’s i0S 14.5 Update Is Here appeared first on Seer Interactive.
Pattern of Privacy: Who Needs to Prepare for a Cookie-Less Future?
What’s Happening in the World of Cookies & Data Privacy?
Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most?
Well… everyone!
In this post, we’ll walk you through:
…
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Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google comes under fire for its privacy policy change
Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents.
Going over to the duck side: a week using DuckDuckGo
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.”
The Privacy Debate: Duck Duck Go vs Google
The privacy debate has now been going on for a few years, with its ups and downs. In phases we see more discussion around what Google knows, or what we can find out using Facebook Graph Search. A search engine that tries to play a role in the privacy discussion is Duck Duck Go, who […]
Post from Bas van den Beld
How to stay Anonymous Online
A lot of people have no idea how public it is what they do. And they also have no idea to protect their privacy. Here’s how to get a grip.
Post from Bas van den Beld on State of Digital
How to stay Anonymous Online
Your Instagram is not as Private as You Think
Even though your Instagram settings are set to ‘private’, there still is a chance others will see your photos, you have to be aware of who can see and share.
Post from Bas van den Beld on State of Digital
Your Instagram is not as Private as You Think
Google: The European Court Is Really Telling You To Be More “Relevant”
So, it finally happened. After years of people telling me that “Europe” will do nothing about Google and me saying that one day “Europe” will probably bite back, it did. “Europe” bit off a whole chewy chunk of Google and all other search engines in just one…
Please visit Search Engine Land for the full article.
What is Your Privacy Habit on Facebook?
To make sure your content is ‘safe’ on Facebook there is a lot you need to do. But most users don’t think about privacy too much as research shows.
Post from Bas van den Beld on State of Digital
What is Your Privacy Habit on Facebook?
What Google Knows About You
Google knows a lot about you. Want to know what and how? Here’s how Google gathers information about you and your friends.
Post from Bas van den Beld on State of Digital
What Google Knows About You