A Beginner’s Guide to Google Surveys
What is Google Surveys?
Before you get started using Google Surveys, make sure you take a moment to review the following resources:
In this post, we’ll walk through early stages of planning out your research study using Google Surveys guidelines and later, analyzing your survey results.…
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Reddit Scrape Reveals 5 Themes Among Audiences with COVID-19 Concerns
In this uncertain time, businesses should be focused on helping their audience by understanding their new needs and speaking to their concerns. Learn the top questions across seven industries people have now that you should be answering.
As you work to survive and adapt during this time, it’s important to keep your audience top of mind too. …
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How to Spy on Your Competitors Using Surveys
What are “Competitor Surveys”?
This isn’t a new or earth-shattering concept but just like how you can run surveys to learn more about how users perceive your product, redesigned website, or new branding, you can use them to learn more about your competitors.…
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Audience Research in Marketing: Start With Data You Already Have
Audience Research: Start With the Data You Already Have
Conducting audience research may seem like a daunting task. Yes, it’s a bit of work, but trust me, it’s worth it and can yield valuable insights that can help you cobble together a far more informed approach than if you were working on hypotheses alone.…
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Data Privacy 101: How to Answer Common Legal Questions About Data
OMG – CCPA, GDPR, PII…
All these acronyms strike fear in a digital marketer’s heart. After all, most of us don’t have a law degree.
Privacy and data is a combination that has been a concern since the advent of digital marketing, and only continues to grow in discussion and regulation.…
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How To Keep Your Audience Engaged With Your Content: Digital Summit 2019 Recap
This summer, digital marketers traveled to the City of Brotherly Love for 2 days of digital marketing insights at the Digital Summit conference. Several members of Seer’s Philly team took time out to head across town and hear some great speakers tell us about the future of our industry – and we’re sharing our biggest takeaways.…
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3 Tips For Creating an Effective International SEO Strategy
So you want to develop an international presence for your website?
You’ve diagnosed a business need for an international footprint, you have the executive support needed, but…now what? An effective international strategy is going to be extremely different dependent upon countless factors, namely the country that your business is going to be servicing.…
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How to Write an Outreach Email: Good vs. Bad Email Examples
One of the most exciting things about being a fashion blogger was when I started receiving blogger outreach emails from brands. This was super exciting: brands actually liked my blog enough that they wanted to work with me! But as someone who works in SEO, I couldn’t help but critique every outreach email I received.…
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Six ways to find your target audience
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry Attracting new clients through informative content Attaining more traffic […]
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UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience.
A well-designed form helps to reduce the friction that stands between the user and what they want.
…
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Clustering Users for Enhanced Audience Segmentation
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses —
Audience Research can help define who your users are & what they truly care about
At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on a given website.…
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Why Optimize for Search Engines? Let’s Optimize for People
For years, digital marketers have served one master: Google (okay, and other search engines). Search engines zigged and we zagged to play by the rules they’ve set. Keywords on the page matter most for rankings? Alright, let’s get to a keyword density of 6% and call it a day.…
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Speakers Corner: How I hacked online dating
how different is a search for a partner to a search for a perfect client? In both cases, you need to understand who you are targeting,
Post from Bas van den Beld
Make Understanding Your Customer Journey a Priority
A research report recently published by Millward Brown Digital revealed how 55% of senior marketers lack confidence in their organisation’s understanding of the customer journey. With the volume of new digital touchpoints increasing by a fifth each year, marketers across sectors are grappling with how to reach audiences with the right content in the right […]
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Why we Need to Stop Marketing to our Friends and Actually Start Marketing
It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to me and dozens of other friends as a group message. I don’t have access to the message anymore (I ‘left’ the group pretty much straight away […]
Post from Steve Morgan
Understanding your Audience Doesn’t Mean Do Exactly What they Say
When trying to understand your audience and helping them, don’t make the mistake of doing everything the audience says they want. It might backfire.
Post from Bas van den Beld on State of Digital
Understanding your Audience Doesn’t Mean Do Exactly What they Say
Creating Content For Your Users That Will Also Get You Links
When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that…
Please visit Search Engine Land for the full article.
At The Digital Crossroads: Shifting To Audience-Centric Marketing
In the first half of 2013, search advertising represented 43% of all digital ad revenue. The primary reason paid search remains so successful is that it creates a direct link between users and their intent. For marketers, the ability to deliver an ad p…
4 Trends Marketers Must Address In 2014: Audience, Relevance, Social & Mobile
Upon revisiting last year’s post on this topic, a couple of our bold predictions flopped and a couple turned out to be more reality than fantasy. Though we didn’t see Apple monetize the search results served up by Siri, we did see ad formats evolve to increase relevance and user…
Please visit Search Engine Land for the full article.