The Power of Exponential Growth | Data Viz to Simplify Complexity

There has been a lot of heartbreak around the world with the CV-19 pandemic. This chart, from NPR, illustrates some cause for optimism. It shows the 7-day average new cases per day across the world. It is crucial to acknowledge what’s hidden in the aggregated trend above: The impact on individual countries is variable. A […]

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Smart Data Visualizations: Quality Assessment Algorithm

The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! The challenge is that we, and our HiPPOs, bring opinions and feelings and our perceptions of what will go viral to the conversation. This is entirely counter productive to distinguishing between […]

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What is Hotjar Used For and How Does it Work?

Hotjar has incredible functionality, with tons of ways to get to know your users better.

Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.…

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What is Hotjar Used For and How Does it Work?

Hotjar has incredible functionality, with tons of ways to get to know your users better.

Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.…

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July 2018: What’s New & Improved in Google Data Studio

Since Google Data Studio debuted last year, there’s been an incredulous amount of updates and improvements made to the platform day by day. Haven’t used Data Studio yet? Read our post here that gives an overview of the tool, including what it is and how it works.

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Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework!

What Will I Learn?

Leveraging PowerBI for marketers is a game changer.  It’s completely changed the way Wil and Seer works for our clients.

As part of Wil Reynold’s MozCon 2018 presentation that is happening this July in Seattle, we’re inviting conference attendees to participate in an interactive workshop that will show you how to break down silos in your data – empowering you to combine SEO and PPC data sources to uncover new (and profitable!) insights while bringing your teams together to work together towards innovative solutions.…

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How to Analyze Location Data for Next Level Geo Analysis

Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns.…

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Closing Data’s Last-Mile Gap: Visualizing For Impact!

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and […]

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Data Visualization in Tableau: A Few Things You Might Not Know

When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work).…

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A Beginner’s Guide and Tutorial for Google Data Studio

Google Data Studio is definitely a Seer Interactive favorite in terms of free data visualization tools. Ask someone on our team how they got their report visuals to look that good, and you’ll likely hear all about Data Studio.

Google Data Studio BETA free data visualization tool

The premium version, Google Data Studio 360, is exclusive to Google Analytics 360 Suite customers and provides enhanced analytics capabilities vs Google Data Studio (BETA).…

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Create High-Impact Data Visualizations: Nine Effective Strategies

I believe deeply in the value of making data accessible. In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). There is something magical about taking the tons and tons of complexity that lurks in our data, being able to find the core […]

Create High-Impact Data Visualizations: Nine Effective Strategies is a post from: Occam’s Razor by Avinash Kaushik

Great Storytelling With Data: Visualize Simply And Focus Obsessively

The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. [Sidebar] I’m experimenting […]

Great Storytelling With Data: Visualize Simply And Focus Obsessively is a post from: Occam’s Razor by Avinash Kaushik