Jingle all the way: What will 2021 mean to the advertising world?
Alex Zakrevsky, CEO of Allroll, shares his takeaways from the OTT Executive Summit and perspectives on what 2021 will have in store for CTV advertising.
The post Jingle all the way: What will 2021 mean to the advertising world? appeared first on Search Engine Watch.
What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today to prepare.
The post What will the SERP of tomorrow look like? Four changes to prepare for today appeared first on Search Engine Watch.
The Future of Content Marketing
Marketers need to be prepared for the fast pace of change and the increasing demands of customers when it comes to content. Technologies like video, VR, and augmented reality will change what it means to be successful with content. Bobbi Brant explains.
Post from Bobbi Brant
Where we’re going, we won’t need websites
As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention the rise in virtual reality – Kevin Gibbons asks whether we will still need websites in future.
How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.
How to get started with 360-degree content for VR
Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years.
How marketing will change when 5G and VR collide
5G networks are expected to start rolling out this coming year and will likely be standard in 2018.
Use of virtual reality reaches tipping point
The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna.
Artificial intelligence the star of Google I/O
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around AI.
How are brands using VR?
It’s been widely hailed as one of the top trends for 2016, but just what does the realm of virtual reality mean for brands and how should they be harnessing it?
Post from Laura Crimmons