Seven brand health metrics and how to measure them

Struggling to figure out where your brand’s strengths and weaknesses are? This article will help understand and measure all common brand health metrics.

The post Seven brand health metrics and how to measure them appeared first on Search Engine Watch.

How to plan your social media strategy for any business

Social media plays a vital role in any business growth. Whether it’s a B2B business or a B2C, know how to plan an effective social media strategy.

The post How to plan your social media strategy for any business appeared first on Search Engine Watch.

Why linkless mentions are the future of link-building

Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. But over time, the web has evolved, and search engines have evolved along with it – and developed better ways of gauging website authority. Here’s what you need to know about linkless mentions and why they’re the future of link-building.