Paid Search Association Online Conference 2020 on May 12-13-14
Paid Search Association Conference 2020 is intended to give all PPC professionals a free occasion of high level support and update during one of the most critical periods mankind has ever faced.
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Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
The post Searchmetrics report: How Amazon and Google help each other appeared first on Search Engine Watch.
ADworld Experience 2020 Final Program & Special Discount
The main PPC event in Europe (and the World’s largest one based only on real PPC & CRO case stories) will be on April 23 and 24, 2020, in Bologna (Italy) or via live streaming. Speakers include Purna Virji, Tim Ash, Depesh Mandalia, Navah Hopkins, Beth Quigley, Brandon Doyle, Florian Nottorf, and over 40 Jedi PPC knights from all over the world sharing their knowledge.
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How Did You Come Up With My PPC Budget?
Updated By: Meghan Evans
Whether you’re venturing into PPC for the first time or consider yourself an industry-pro, setting a PPC budget is critical. At Seer, we often get questions from clients about how we’re calculating our PPC budgets. Do we make it up?…
The post How Did You Come Up With My PPC Budget? appeared first on Seer Interactive.
Call for PPC & CRO speakers at the next ADworld Experience
The European largest PPC & CRO event has opened the hunting season for case stories to be presented at the next edition, which will be held in Italy on April 23-24, 2020. Here are all details to apply successfully.
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Check your Google Ads account like a PRO with “PPC CheckMate” methodology
With the “PPC Checkmate” methodology you can quickly check an ad account’s effectiveness. In this post, Gianpaolo explains it all!
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Bye bye Exact Match, hello “modified” Exact
Recently Google decided to let exact match less… exact, including in it the same search intent key-phrases. Here is what you need to know about it and how to react to this innovation.
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15 AdWords PPC Tactics For Clicks & Mortar Businesses
This post is packed full of practical ideas on how businesses with a physical presence can enhance their paid search presence on AdWords.
Post from Tara West
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
AdWords Copywriting Magic Recipe
Ad Copywriting is an inexact science (assuming it can be called a science), but you can still count on several founding criteria to maximize the performance of your ads. Here you will find all the most powerful AdWords applications.
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How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.
Using the new Google AdWords dashboard
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all the latest updates.
How Dynamic Search Ad campaigns could unlock SEO success
This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range of exports you need to combine, and the questions you need to ask of your data to uncover optimization opportunities for SEM.
A beginner’s guide to paid search
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals, forecast your outcomes and avoid the pitfalls we’ve listed in this article, and you will benefit from the results.
Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs
Google is changing into an increasingly intuitive and rich feature-led tool in 2018 and keyword research has become a process of adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs, writes Luke Richards.
The Golden 8W Rule for PPC Campaign Planning
What to ask before setting an online advertising campaign is as vital to a PPC professional as knowing perfectly how to set the structure of your ads and how to work on the platform you are going to use. This is a quick checklist of questions to ask to be sure you are not missing important information to set a successful AdWords, Bing, Linkedin or Facebook Ads campaign.
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6 AdWords metrics you should optimize for better ROI
Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible … read more
How to improve your AdWords conversion rate
Your ad campaigns should bring you closer to new prospects and clients. But how well are you tracking their success? We explain how to improve the conversion rate of your AdWords campaigns.
The Best of Heroconf London (1st day) 2017
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
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