Google On Why Core Updates Take Weeks To Fully Roll Out
Google’s John Mueller explained, one again, why it takes weeks to roll out a core update. It is often because there are different components to core updates through the rollout stages, and each needs to be pushed individually.
Bing Tests Sponsored Label That Is Almost Transparent
Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super hard to see.
ChatGPT Enables Location Sharing For More Localized Near Me Results
Last week, OpenAI announced a new feature for ChatGPT named location sharing. This allows you to share your precise location with ChatGPT, so ChatGPT can give you more localized and near me results.
Google Ads PMax Asset Group Theming
Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this theme to your text and images using Google AI.
Google May Call, Text or WhatsApp To Confirm Business Details
Google is sending out emails with updates on how Google Business Profiles may verify your business details. Google said it may “reach out using automated messages via call, text, or WhatsApp to the verified phone number on your Business Profile.”
Introducing llms.txt to Shopify: Give AI a map to your best products
You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers. AI tools don’t browse your whole store the way a search engine does. They grab what they can find, quickly, and fill in the gaps. For a store with a large catalog, […]
The post Introducing llms.txt to Shopify: Give AI a map to your best products appeared first on Yoast.
New Location for the Google Crawlers’ IP Range Files
Just a short note this time!
New Location for the Google Crawlers’ IP Range Files
Just a short note this time!
Inside Googlebot: demystifying crawling, fetching, and the bytes we process
If you tuned into
episode 105 of the Search Off the Record podcast,
you might have heard us diving deep into a topic that is close to our hearts
(and our servers): the inner workings of Googlebot.
New Location for the Google Crawlers’ IP Range Files
Just a short note this time!
AI citations explained: how they work and how to get them
AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances to drive traffic. In this shift, AI citations are becoming the new gatekeepers, deciding which sources get featured in answers. Over the past year, search has moved from ranking pages to selecting sources, pushing us […]
The post AI citations explained: how they work and how to get them appeared first on Yoast.
Daily Search Forum Recap: March 30, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console performance reports may be off again. A teen SEO wants to save his family business…
Google Search Console Performance Report Impressions Spiking???
Google Search Console’s performance report may have some sort of bug or tracking issue. When you set some filters, you may see a huge spike in impressions start to show up in the report.
Google Chimes In On Teen SEO Wants To Save Family Spain Vacation Rental
Google’s John Mueller chimed in on Reddit when a teenager of a family vacation rental business said he was trying to save his family business through SEO after being burned by previous SEOs. In short, it seems the family has a vacation rental in Spain…
Is Google Ditching Blue Background For AI Citations?
New test places AI Overview citations on a white background without throwing any shade behind it.
Bing Shopping Tests AI-Based Recommendations
Bing is testing a new AI-based recommendations section in the Shopping Tab. Bing adds this block to the top of the results, and shows AI-citations at the top right.
Bing Gives Product Ads Some Cushion
Bing spotted testing more listings in the sponsored product section at the top of its results.
Codename: Agency – Mapping The Cyborg Exoskeleton for the Agentic Age
It’s strange to read a Google-affiliated academic collaboration that hypothesises about a future with the very systems you’ve actually built and beta-tested in public over 6 months
Read the full article here Codename: Agency – Mapping The Cyborg …
Measuring Brand Authority in Gemini’s Parametric Memory: A PageRank NS Approach
When a large language model is asked to “name 100 brands at random,” it doesn’t produce uniform randomness. It produces a distribution shaped by its training data, revealing which brands occupy the most cognitive real estate in the model’s latent space. We present a two-phase methodology for quantifying brand authority in AI memory, inspired by […]
Codename: Agency – A Weapon of Mass Disruption?
Agency is not just software. It is a completely simulated, autonomous digital marketing agency. Agency has bridged the gap between raw intelligence and human-in-the-loop operational execution.
Read the full article here Codename: Agency – A Weapo…