Recovering From The Weaponization of Social Media

Earlier this year Jon Henshaw gushed over federated social. I didn’t quite get it but I managed to create a Mastodon account, which I summarily abandoned until Elon Musk purchased Twitter. The purchase pushed me to figure out Mastodon (not as hard as you might think) and led me to realize what I’d been missing […]

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How data-driven prediction is changing the face of remarketing

The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision.  And yet, according to a report from Gartner Inc., 63% of marketers still struggle with personalization, and 23% struggle with selecting the right technology to support these efforts. Based on […]

The post How data-driven prediction is changing the face of remarketing appeared first on Brainlabs.

The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo

Consumer privacy is a major concern across every component of today’s marketing ecosystem.  Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving data legislation. Apple drastically reduced mobile targeting and measurement opportunities with the release of iOS 14.5 only a few weeks ago. While third-party cookies […]

The post The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo appeared first on Brainlabs.

Brainlabs is an official Facebook Marketing Partner for Technical Services

Brainlabs has been accredited as an official Facebook Marketing Partner for Technical Services! The new certification means Brainlabs is a recommended Facebook vendor for integrating, setting up, or troubleshooting Facebook ad tools for advertisers including Facebook Pixel, Facebook Catalogues, Facebook Advanced Matching, Facebook DPA, Facebook Conversion API, Facebook Marketing API and Facebook Offline Conversions API. […]

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Voice search ascending: Three areas that require your attention right now

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future.

The post Voice search ascending: Three areas that require your attention right now appeared first on Search Engine Watch.

Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX

Last month, Google tested AR functionality in Google Maps. What are the implications of VPS, street view, and machine learning for local search and SEOs?

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ClickZ Enterprise SEO Tools Buyers Guide: Ahrefs Review

Within the ClickZ enterprise SEO tools buyers guide, Ahrefs received positive scores in all major categories. In particular, it was praised for the depth and reliability of the data it provides for keyword, backlink, and technical SEO analysis. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools.

ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search marketers. In particular, it drew praise for its content marketing capabilities and the high quality of customer service its clients receive. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools.

Laura Lippay’s Randomly Weird SEO & Tech Predictions for 2014

Jailbait and Diaper Sex: Microniche dating sites like Farmers Only (indeed, for farmers only), Women Behind Bars (yup), and Daily Diapers (yeah no, for adults) will be bought up by Demand Media and expanded out to include landing pages for tail terms like “How Jailbait Made Me a Better Person”, ”Why Diaper Sex Ain’t as Good as It Used to Be” and ”howcome when […]

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