Google’s average position sunset: Are you set up for the transition?
On September 30th, Google turned off average position as a metric. Ways to help advertisers set up with new metrics – impression share and impression rate.
The post Google’s average position sunset: Are you set up for the transition? appeared first on Search Engine Watch.
Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true page position of your ads?
The post Goodbye to average position on Google SERPs appeared first on Search Engine Watch.
Google’s updated SERP snippet length: What should be your SEO strategy now?
On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). What does this mean for SEO, and how should webmasters and SEOs adapt?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.