Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline
The tech giant plans to offer advertisers the same features currently accessible within Google’s PMax.
Microsoft serving ads for Bing in Google Chrome
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they’re worried the ads might actually be malware.
Microsoft Advertising testing new interface similar to Google Ads
The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI.
Microsoft Ads expands Copilot to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Microsoft unveils new tool to make cross-border advertising easier
Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.
Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Microsoft Advertising launches Performance Max campaigns globally
Microsoft will soon introduce brand exclusions, search insights reports, and video assets to enhance its PMax campaigns.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Microsoft Advertising Network campaigns expand to Facemoji
Brands can now connect with the mobile app’s extensive audience in the U.S., the UK, Canada, and Australia.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Microsoft Search and News Advertising revenue up 8%
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
Google Ads Survival Guide During COVID-19: How to Overcome The Challenges
If your business has been struggling with COVID-19 issues, this post can help you set up a strategy to tackle Google Ads and the ever-changing advertising market.
Post from Hannah O’Brien
Five fears of channel owners: What spooks you about creating your own CTV app?
In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. Spooky enough for a proper Halloween horror story right? Alex Zakrevsky. CEO of Allroll, helps you overcome these fears.
The post Five fears of channel owners: What spooks you about creating your own CTV app? appeared first on Search Engine Watch.
Digital Marketing in a VUCA World [REPORT]
We live in increasingly uncertain times and work in a complex industry. COVID-19 made it clear that we live in a volatile, unstable, complex and ambiguous world, as it struck digital marketing agencies with a 40% reduction in the media spend they managed for their clients. It represented the greatest data disruption in digital history. But digital marketing agencies have been on unstable ground for a while as they continuously embrace and adopt artificial intelligence at an accelerating pace involving more automation and less access to data residing in the data bubbles of the largest media owners. Add to this…
Post from Barry Adams
Google Ad Grants: The Rules and How to Stay Compliant
When Running A Google Ads (AdWords) Charity Account, You Need To Be Extra-Vigilant To Ensure You Stay Compliant. Read More On The Non-Profits Rules Here.
Post from Alix Charles
Paid Search Association Online Conference 2020 on May 12-13-14
Paid Search Association Conference 2020 is intended to give all PPC professionals a free occasion of high level support and update during one of the most critical periods mankind has ever faced.
Post from Gianpaolo Lorusso
Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
The post Hitchhiker’s guide to the end of the third-party cookie as we know it appeared first on Search Engine Watch.