Category: semantic seo

Identifying UGC Subjective Attributes Of Entities This recently granted patent is about identifying subjective attributes of entities. I haven’t seen a patent about subjective attributes of entities, or responses to those entities. One important aspect of it is that it is user-generated content. We get told that user-generated content (UGC) is becoming more common on … Read more

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This recently granted Google patent generally relates to generating query answers. Since this patent focuses so much on Semantic SEO. It reminded me of other Google patents that were about that topic, including these two, which are worth reading throug…

How Do Knowledge Graphs And Search Work Together? There are at least a couple of processes that search and knowledge graphs can work together. Rewriting Queries – A search engine understands the data from apps on a mobile device and rewritesg queries from that device using that data, which I explored in detail in the … Read more

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This Patent Uses A Image Content Analysis With A Geo-Semantic Index To Build Search Recommendations It’s interesting seeing Google combining Google Maps with a better understanding of the Semantic Composition of areas within that map, analyzing images from sources such as streetviews. This patent reminded me of another one recently granted to Google, which I … Read more

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Rewritten Queries On Search Engines Using Mobile Devices People write queries for search engines to find answers that fill their situational or informational needs. A recently granted patent from Google describes how a search engine might provide rewri…

Prelude – What is a Keyword? Usually, a term or a phrase is selected to be associated with a page so that the page may rank for that term or phrase in search results. That is known as selecting a keyword for a page. Domain Terms as Keywords There are other times when you may … Read more

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This patent relates to determining locally prominent semantic features using a computer. Operations associated with the state of a geographic area can get implemented on a variety of computers. These operations include processing data associated with t…

BERT Question-Answering A Patent granted to Google on May 11, 2021, involves performing Natural language processing (“NLP”) tasks such as question answering. It relies on a language model that has been pre-trained using world knowledge. The patent tells us that recent advances in language-model pre-training have resulted in language models such as Bidirectional Encoder Representations … Read more

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Extracting Entity Information From Web Pages with Data Wrappers One of the areas of SEO that is worth exploring involves Semantic SEO, which I wrote about in more detail in the post What is Semantic SEO?. And one of the important patents I wrote about …