Is Google moving towards greater search equity?

Wix’s Mordy Oberstein explores how Google is democratizing the SERP and driving more search equity, here’s what it means for the future of SEO

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Core Web Vitals report: 28 Ways to supercharge your site

In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing grade on Google PageSpeed Insights.

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1000 Ranking factors: How Google finds signals through the noise

LinkGraph’s CTO, Manick Bhan, explains how machine learning is helping us better understand how Google finds and evaluates content quality signals when ranking web pages.

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Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?

We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO…

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Is Chasing AuthorRank A Waste Of Time For SEOs?

On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to…

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