Security patch: Yoast SEO Premium 27.6.1

Yoast SEO Premium 27.6.1 is out now. This release contains a security fix affecting the Redirect Manager in Yoast SEO Premium. The good news: the vast majority of users are not impacted. If you’re a customer of Yoast SEO Premium, Yoast WooCommerce SEO, or Yoast SEO AI+, please read on.  Are you affected?  The vast majority of customers are not impacted. Your site is only potentially […]

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New: Yoast AI Content Planner turns a blank post into a structured draft

If you’ve ever opened a new post and immediately closed it again because you had no idea what to write, this one’s for you.  Yoast AI Content Planner is now available for Yoast SEO Premium users. Open a new post in your WordPress editor and you’ll find five relevant post ideas waiting for you, built from your existing site content. Pick one and […]

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New: Yoast AI Content Planner turns a blank post into a structured draft

If you’ve ever opened a new post and immediately closed it again because you had no idea what to write, this one’s for you.  Yoast AI Content Planner is now available for Yoast SEO Premium users. Open a new post in your WordPress editor and you’ll find five relevant post ideas waiting for you, built from your existing site content. Pick one and […]

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Three new tasks, better navigation, and a bug fix in the Yoast SEO Task List 

We launched the Yoast SEO Task List in December to give you a clear, actionable to-do list for your site’s SEO. In this update, we’ve added two new tasks, improved how you navigate to fixes, and resolved a bug that was showing tasks in the wrong language.  A quick recap: what does the Task List do?  The […]

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See how your brand appears in AI-generated answers, for free

Eligible Yoast customers can now run a free Yoast AI Brand Insights scan and get a personalized report showing how ChatGPT, Perplexity, and Gemini see your brand. Your brand is part of the AI conversation whether you’re monitoring it or not. Yoast AI Brand Insights, part of the Yoast SEO AI+ plan gives you visibility into what AI tools say about you, how often you appear, and whether the […]

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Introducing llms.txt to Shopify: Give AI a map to your best products 

You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers.  AI tools don’t browse your whole store the way a search engine does. They grab what they can find, quickly, and fill in the gaps. For a store with a large catalog, […]

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New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation 

In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interfaces for the web. Today, we are proud to introduce the first major result of that work: Yoast SEO Schema Aggregation. This is an opt in feature that brings your website’s structured data together […]

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New to Yoast SEO for Shopify: Enhanced pricing visibility in product schema 

We are excited to announce an update to our Offer schema within Yoast SEO for Shopify. This update introduces a more robust way to communicate pricing to search engines, specifically introducing sale price strikethroughs.  What’s new?  Previously, communicating a “sale” was often limited to showing a single price. With this update, we’ve refined how our schema handles the Offer object. You can now […]

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New: Track brand visibility in Gemini with Yoast AI Brand Insights

Yoast AI Brand Insights now lets you track how your brand appears in Google’s Gemini. You can see your Gemini data alongside ChatGPT and Perplexity, all in one dashboard.  With a single analysis, you can see how different AI platforms describe your brand with the Yoast SEO AI+ plan. You’ll see which sources they use and how sentiment compares across […]

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Site Kit by Google integration available for all Yoast customers 

This first release of 2026 brings Site Kit by Google insights into your Yoast SEO Dashboard. After introducing the integration in phases throughout 2025, we are pleased to share that the rollout is now complete and available to all Yoast customers using WordPress.  What you can see in your Yoast SEO Dashboard  You can now view key performance data […]

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