What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results

SEO experts from The LA Times, New York Times, Conde Nast, Wall Street Journal, and prominent agency-side SEOs gauge what Google’s latest “Full Coverage” feature means for mobile SERPs

The post What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results appeared first on Search Engine Watch.

Is Google moving towards greater search equity?

Wix’s Mordy Oberstein explores how Google is democratizing the SERP and driving more search equity, here’s what it means for the future of SEO

The post Is Google moving towards greater search equity? appeared first on Search Engine Watch.

How to get your YouTube videos appear in Google’s video carousel

Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and video page optimization.

The post How to get your YouTube videos appear in Google’s video carousel appeared first on Search Engine Watch.

Your step-by-step guide to content marketing keyword research

Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.

The post Your step-by-step guide to content marketing keyword research appeared first on Search Engine Watch.

14 ranking signals you need to optimize for in 2019

Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience.

The post 14 ranking signals you need to optimize for in 2019 appeared first on Search Engine Watch.

Why Wikipedia is still visible across Google’s SERPs in 2018

From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?

Why Wikipedia is still visible across Google’s SERPs in 2018

From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?

The post Why Wikipedia is still visible across Google’s SERPs in 2018 appeared first on Search Engine Watch.

Google Giveth & Google Taketh Away Author Icons

Google recently announced they’d be removing a major element from their search engine results pages (SERPs) that they’ve been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for…

Please visit Search Engine Land for the full article.

Is Chasing AuthorRank A Waste Of Time For SEOs?

On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to…

Please visit Search Engine Land for the full article.

Lessons From Google On Optimizing Your SEO

Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering…

Please visit Search Engine Land for the full article.

A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results

Perform a Google search for [depeche mode members]. Not long ago, you’d get something that looked like the image below (plus a few images of a video to fill out the universal search results).   Today, the search results look like this:   Google is transitioning from universal search…

Please visit Search Engine Land for the full article.