SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
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The business value of SEO in 2021: From revenue generation to reputation and retention
As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu discusses highlights seven ways SEO is valuable.
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2021 Search marketing: The year of automation
Today’s SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay ahead of the search marketing curve.
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How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here’s how to create compelling marketing around these evolved websites.
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Google’s featured snippets: How to get your YouTube video featured in Google
Some of the most practical tips to get your YouTube video featured on Google’s featured snippet. More on how to let Google discover and rank your videos.
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Synergized search is key to success in the new normal
Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with search engine optimization (SEO) or pay per click (PPC)? Find out how to create the perfect balance to get desired results.
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How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers five strategies for enhancing your digital customer experience.
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The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times.
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5 Reasons You Need A Digital Strategy Now
A digital strategy is an approach with direction, an in-depth understanding of audiences and growth opportunities, and the ability to leverage an online presence to drive a business forward.
Post from Lauren Irwin
The three pillars behind every successful content strategy
Clarity on how to tackle the biggest challenges, prioritizing marketing efforts for audiences and effectively communicating a content strategy.
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Seven content marketing strategies you should try [With examples]
Big brands have adopted diverse content marketing strategies. How and why were these brands succeeded and how can you adopt their strategies?
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Four steps to create an engagement-based conversion channel
Fun fact: One consumer’s car-buying path had 900+ digital interactions. How do you create an engagement-based conversion strategy to convert site visitors?
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Six social media marketing strategies that work and convert
In 2018 alone, $74 billion were spent on social media marketing worldwide. Why? Six new and proven social media marketing strategies on key areas.
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What is influencer marketing, and why should it be part of your digital strategy?
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells you, “My secret formula is the greatest”, you will probably believe him.
How young marketers can impact digital strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers.
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. […]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges is a post from: Occam’s Razor by Avinash Kaushik