Word count and SEO: how long should a post or page be?
We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, […]
The post Word count and SEO: how long should a post or page be? appeared first on Yoast.
Perfect prompts: 10 tips for AI-driven SEO content creation
The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. […]
The post Perfect prompts: 10 tips for AI-driven SEO content creation appeared first on Yoast.
Paragraph length check: Why and how to write shorter paragraphs
The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized […]
The post Paragraph length check: Why and how to write shorter paragraphs appeared first on Yoast.
What is keyphrase density and why is it important?
Yoast SEO checks for the keyphrase density or keyword density of your text. But what is keyphrase density exactly? And why is it important for your SEO? In this article, we answer these questions. On top of that, we’ll discuss what you can do to improve the keyword density of your content so you score […]
The post What is keyphrase density and why is it important? appeared first on Yoast.
Content clusters: What are they and do you need them?
Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your business. But what is a content cluster, and how do you ensure you’re doing it […]
The post Content clusters: What are they and do you need them? appeared first on Yoast.
Why you only need one H1 heading per post or page
The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is about two topics of equal importance.” Yoast SEO warns you with a red traffic light if you use more than […]
The post Why you only need one H1 heading per post or page appeared first on Yoast.
Are we digging our own hole with generative AI?
Artificial intelligence (AI) is all the rage right now. Some say it’s started a technological revolution, and that AI will change our lives for the better. But generative AI tools are only as good as the data they’re fed. And have we truly considered the implications of a world where people generate content instead of […]
The post Are we digging our own hole with generative AI? appeared first on Yoast.
The first E in E-E-A-T, or the importance of Experience
Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is […]
The post The first E in E-E-A-T, or the importance of Experience appeared first on Yoast.
Is AI content helping or hurting your website?
New AI content tools are popping up left and right. These tools can help you write a social post, or a whole blog post, answer any question, or even create a brand-new image! This is great and helpful when you only have a little time or need more inspiration. But the big question is, are […]
The post Is AI content helping or hurting your website? appeared first on Yoast.
Write more inclusively: 7 examples of inclusive language
So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, […]
The post Write more inclusively: 7 examples of inclusive language appeared first on Yoast.
Don’t relabel your old content as new; it’s a lousy SEO tactic
Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is […]
The post Don’t relabel your old content as new; it’s a lousy SEO tactic appeared first on Yoast.
What is inclusive language?
You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post. We’ll do some […]
The post What is inclusive language? appeared first on Yoast.
What is natural writing?
No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like […]
The post What is natural writing? appeared first on Yoast.
SEO, Schema, and the future of search
Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re […]
The post SEO, Schema, and the future of search appeared first on Yoast.
How to get creative with content: An interview with Hannah Smith
With more than 15 years of experience in the industry, Hannah Smith has worked with a range of well-known companies, and her creative work has won multiple awards. She knows her stuff when it comes to creative content. That’s why we decided to pick her brain and ask her a few questions about content strategy […]
The post How to get creative with content: An interview with Hannah Smith appeared first on Yoast.
How to get similar pages ranking
Does having multiple similar pages cause problems for SEO? Can you write about the same topic many times and still get all those pages ranking? It can seem like a real conundrum, but there are solutions. In this post, we’ll consider the issues and options for getting multiple posts about the same topic to rank. […]
The post How to get similar pages ranking appeared first on Yoast.
UX copywriting: 5 writing tips to improve user experience
At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses solely on creating a good user experience? It’s called UX copywriting. In this blog, we’ll […]
The post UX copywriting: 5 writing tips to improve user experience appeared first on Yoast.
Google to launch Helpful Content Update to diversify search results
It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is a frustration for the searcher. Google is […]
The post Google to launch Helpful Content Update to diversify search results appeared first on Yoast.
How to write an SEO-friendly product description with Bertha.ai
Are you struggling to write product descriptions that are both SEO-friendly and engaging? If so, you’re not alone. It can be tough to strike the right balance between the two. Luckily, we found an awesome tool to help you. Bertha.ai is an AI-powered platform that makes it easy to write SEO-friendly product descriptions. In this […]
The post How to write an SEO-friendly product description with Bertha.ai appeared first on Yoast.
New in Yoast SEO Premium: the word complexity assessment
We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in Yoast SEO Premium: the word complexity assessment. Let’s explore what it is and how to […]
The post New in Yoast SEO Premium: the word complexity assessment appeared first on Yoast.