10 facts about rich results that all SEOs should know

Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them.

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How machine learning levels the SERP playing field

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.

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Google Search Analytics report now breaks down job listings & details results

New filters have been added to the search appearance tab in the Google Search Analytics report for job listings.

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The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities — and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed.

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SEO trends to prepare for in 2017

What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.

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Google Rich Cards expand to local restaurants and online courses

Google updated their structured data documents to support new rich cards and their suggestions around AMP HTML.

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Google adds new schema named “Science Datasets” for marking up scientific or government data

A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data.

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4 things you didn’t know about rich snippets

Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.

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What’s new with markup & structured data

Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.

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