Security patch: Yoast SEO Premium 27.6.1
Yoast SEO Premium 27.6.1 is out now. This release contains a security fix affecting the Redirect Manager in Yoast SEO Premium. The good news: the vast majority of users are not impacted. If you’re a customer of Yoast SEO Premium, Yoast WooCommerce SEO, or Yoast SEO AI+, please read on. Are you affected? The vast majority of customers are not impacted. Your site is only potentially […]
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New: Yoast AI Content Planner turns a blank post into a structured draft
If you’ve ever opened a new post and immediately closed it again because you had no idea what to write, this one’s for you. Yoast AI Content Planner is now available for Yoast SEO Premium users. Open a new post in your WordPress editor and you’ll find five relevant post ideas waiting for you, built from your existing site content. Pick one and […]
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New: Yoast AI Content Planner turns a blank post into a structured draft
If you’ve ever opened a new post and immediately closed it again because you had no idea what to write, this one’s for you. Yoast AI Content Planner is now available for Yoast SEO Premium users. Open a new post in your WordPress editor and you’ll find five relevant post ideas waiting for you, built from your existing site content. Pick one and […]
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Three new tasks, better navigation, and a bug fix in the Yoast SEO Task List
We launched the Yoast SEO Task List in December to give you a clear, actionable to-do list for your site’s SEO. In this update, we’ve added two new tasks, improved how you navigate to fixes, and resolved a bug that was showing tasks in the wrong language. A quick recap: what does the Task List do? The […]
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See how your brand appears in AI-generated answers, for free
Eligible Yoast customers can now run a free Yoast AI Brand Insights scan and get a personalized report showing how ChatGPT, Perplexity, and Gemini see your brand. Your brand is part of the AI conversation whether you’re monitoring it or not. Yoast AI Brand Insights, part of the Yoast SEO AI+ plan gives you visibility into what AI tools say about you, how often you appear, and whether the […]
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Rethinking SEO in the age of AI
For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing a new layer between users and search engines, where answers are generated and synthesized rather […]
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Scaling the agentic web with NLWeb
Imagine a web ecosystem where not just humans but AI agents communicate with websites, going beyond traditional browsing. Unlike conventional web experiences, where people click, scroll, and search, AI agents can navigate, interpret, and even perform tasks autonomously on your site. This is not a futuristic concept. It is already unfolding. This is the emergence […]
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New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation
In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interfaces for the web. Today, we are proud to introduce the first major result of that work: Yoast SEO Schema Aggregation. This is an opt in feature that brings your website’s structured data together […]
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Why does having insights across multiple LLMs matter for brand visibility?
Search today looks very different from what it did even a few years ago. Users are no longer browsing through SERPs to make up their own minds; instead, they are asking AI tools for conclusions, summaries, and recommendations. This shift changes how visibility is earned, how trust is formed, and how brands are evaluated during […]
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New: Track brand visibility in Gemini with Yoast AI Brand Insights
Yoast AI Brand Insights now lets you track how your brand appears in Google’s Gemini. You can see your Gemini data alongside ChatGPT and Perplexity, all in one dashboard. With a single analysis, you can see how different AI platforms describe your brand with the Yoast SEO AI+ plan. You’ll see which sources they use and how sentiment compares across […]
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New to AI Brand Insights: Scan your brand visibility in Perplexity
Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost. This builds on our mission to help marketers, bloggers, and business owners understand how their brand […]
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