Google search trends: People are in search for connection during the lockdown
We’ve done some analysis of Google Trends data to see what people have been searching for during the pandemic.
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SEO in the second half of 2020: Five search opportunities to act on now
Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond.
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Google trends in COVID-19 times and how to use them in your content strategy
Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy.
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Eight shortcuts to find long tail keywords (and how to use them)
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords.
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Year in Search: the top Google Search trends for 2018
A closer look at the top Google Search trends for 2018 shows that queries are more direct, specific, personal and even conversational.
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Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. How do the results from this year stack up against last year, and what can we learn from the trends highlighted?
SEO Trends 2017 – A MidSummer Review
Gianluca Fiorelli reviews the two biggest radical changes from Google in the past 18 months 1) Machine Learning and 2) User Experience. Read the latest post by Gianluca for more details.
Post from Gianluca Fiorelli
Which SEO trends are here to stay?
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.
Post from Hannah Thorpe
Drive PPC Revenues By Addressing The Bing Dilemma
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to…
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