Fospha’s Insights to Unlock eCommerce Growth in 2024

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment […]

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How to prepare yourself for Google Analytics 4

There’s a new Google Analytics coming to town and it’s time to get ready! This new Analytics will eventually replace the good old Universal Analytics as we know it. Although you can use your current Analytics for another year, we strongly recommend getting started with Google Analytics 4 right away. In this post, we’ll tell […]

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GA4’s Custom Dimension & Parameter Data Model

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GA4 Simplifies Data Flow with Custom Dimensions & Parameters

With the introduction of User and Event Parameters as simple key-value pairs in Google Analytics 4’s data collection, Google has simplified the Analytics data model.

The post GA4’s Custom Dimension & Parameter Data Model appeared first on Seer Interactive.

When Universal Analytics Will Officially Stop Collecting Data

Universal Analytics Will Officially Stop Collecting Data in 2023

Google has put deadlines in place for all users to switch to Google Analytics 4:

  • As of July 1, 2023, all standard Universal Analytics properties will no longer collect data
  • Properties with GA360 enabled, will continue to collect data through October 1, 2023

💡 IMPORTANT: To continue using Google Analytics beyond these dates, you will have to use a GA4 property.…

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