Google PageSpeed Insights helps make your site faster

As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your website. It enables you to improve your rankings by giving you everything you need to […]

The post Google PageSpeed Insights helps make your site faster appeared first on Yoast.

How to speed up your WordPress website: 12 tips to start optimizing website for speed

We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed […]

The post How to speed up your WordPress website: 12 tips to start optimizing website for speed appeared first on Yoast.

SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more

It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave. […]

The post SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more appeared first on Yoast.

SEO news in April 2021: More time for your Core Web Vitals

A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want […]

The post SEO news in April 2021: More time for your Core Web Vitals appeared first on Yoast.

Why progressive web apps (PWAs) are poised to dominate moving forward

Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs

The post Why progressive web apps (PWAs) are poised to dominate moving forward appeared first on Search Engine Watch.

Image SEO: Best practices and tips for optimization

CannonDesign’s Vice President, Communications Director shares some key image SEO tips and best practices to help you use images as an asset in your SEO strategy.

The post Image SEO: Best practices and tips for optimization appeared first on Search Engine Watch.

Core Web Vitals report: 28 Ways to supercharge your site

In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing grade on Google PageSpeed Insights.

The post Core Web Vitals report: 28 Ways to supercharge your site appeared first on Search Engine Watch.

Four website usability elements that improve your search rankings

Your website’s usability and search engine rankings are closely intertwined. Focus on optimizing the four key usability elements outlined in this post to improve your visitors’ on-site experience and boost your rankings on Google in a sustainable way.

The post Four website usability elements that improve your search rankings appeared first on Search Engine Watch.

Seven underrated Google Analytics features that boost performance

Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the performance of your website.

The post Seven underrated Google Analytics features that boost performance appeared first on Search Engine Watch.

Seven smart ways to upgrade your ecommerce content marketing strategy

92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business.

The post Seven smart ways to upgrade your ecommerce content marketing strategy appeared first on Search Engine Watch.

Why site speed is critical for your SEO success and how to make it happen

Site load speed is critical in your site’s SEO performance. Failing to pay attention to this critical statistic can lead to lost traffic, resulting in lost revenue. We’ll walk through the importance of speed and provide insights into issues impacting site speed and how to address them.

The post Why site speed is critical for your SEO success and how to make it happen appeared first on Search Engine Watch.

What is a static WordPress site? Why would you want one?

Static websites? Isn’t that old-school? In the early days of the web, all websites were static. Today, turning your dynamic WordPress site into a high-performing static one might be a viable option for you. Visitors get a super-fast browsing experience, while content managers continue to use the WordPress authoring experience and plugin ecosystem. Hackers have […]

The post What is a static WordPress site? Why would you want one? appeared first on Yoast.

Foolproof guide to optimizing Shopify for SEO

Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.

The post Foolproof guide to optimizing Shopify for SEO appeared first on Search Engine Watch.

Learn about the three Core Web Vitals: LCP, FID & CLS

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]

The post Learn about the three Core Web Vitals: LCP, FID & CLS appeared first on Yoast.

Page experience: a new Google ranking factor

A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. […]

The post Page experience: a new Google ranking factor appeared first on Yoast.

4 tips to quickly improve your website in the current situation

Everything is happening online, now that the situation with COVID-19 has everyone staying at home as much as possible. You’re not going to events, you’re not sitting down with customers. So, your online presence is more important than ever. Your website is your business card. And you want it to be found! But many people […]

The post 4 tips to quickly improve your website in the current situation appeared first on Yoast.

Nine site audit issues we always see and tips to tackle them

Site audit issues and technical changes can be tricky and incredibly time-consuming to spot and implement. Nine stand out issues and tips to tackle.

The post Nine site audit issues we always see and tips to tackle them appeared first on Search Engine Watch.