Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and…

Please visit Search Engine Land for the full article.

Live @ SMX West: Long-Term SEO & How To Win For Years, Not Days

The life of an SEO can be challenging. Just when you think you’ve got things figured out, have mastered the nuances of hundreds of ranking signals and have perfected your own tactics and techniques to achieve great search engine visibility, someone like Google’s Matt Cutts will write a…

Please visit Search Engine Land for the full article.