Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes on the horizon: Apple is now requires opt-in tracking in iOS 14, and Google is following […]
The post Advertising on the cookieless web: 4 steps to protect your data now appeared first on Brainlabs.
The promising post-cookie world
Marketers have long relied on the third-party tracking cookie. As panic continues with Google announcing the phase-out of third-party tracking cookies in Chrome, VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world.
The post The promising post-cookie world appeared first on Search Engine Watch.
Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world
How the death of cookies will result in better and stronger results. Five must-have tactics for display and video advertising to smoothly transition to the post-cookie era.
The post Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world appeared first on Search Engine Watch.
Google Working on Cookie-less Tracking Technology?
According to reports Google is working on a cookieless tracking technology. Good news, but does this mean the web is beholden to a single company?
Post from Barry Adams on State of Digital
Google Working on Cookie-less Tracking Technology?