More than bling: How SEO can help your jewelry brand get found
Your jewelry can have all the bling, but first, people need to find it. Whether you sell ready-to-wear pieces, craft custom designs, or make jewelry for other businesses, search can put your work in front of people looking for exactly what you offer. That’s where SEO comes in. In this guide, we’ll explore why SEO […]
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Daily Search Forum Recap: October 30, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Ads in Google AI Mode make Google less per search, but Google has more searches. Google’s John Mueller s…
Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings
This week, we reported on Google Search volatility not once but twice this week. Google warned tools on user-generated spam guidelines. Google downplayed the importance of fresh indexing reporting. Google explained…
Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says
Everyone has been asking, what is the click-through rate you get from Google Search AI features such as AI Overviews and AI Mode. Well, a new small study says the click-through rate is about 0.9%. The study also showed that when you opt out of showing…
Bing Showing Ads Within AI Overviews
Microsoft is now showing ads within the Bing AI Overviews powered by Copilot. I don’t think I’ve seen ads within the AI responses in Bing Search and I personally still cannot trigger them, but Khushal Bherwani shared a screenshot of an ad within an AI…
Google & Bing Halloween Search Easter (Pumpkin) Eggs
Halloween is tonight/tomorrow and to celebrate both Google and Bing has special easter eggs (or should I call them pumpkins) for its search results. Google asks you to find a costume using AI Mode, which is boring. But Bing has a floating ghost that ex…
Google’s Gary Illyes: AI Made Bot Impersonation Worse
Gary Illyes from Google was recently interviewed by Aneta Samkoff, host of the Odys Podcast. The topic was all about bots and crawlers and they covered a lot of ground. Gary said bot impersonation is more of a problem now because of AI. Bot impersonat…
Google Gemini Stopped Attaching UTM Parameters To Cited URLs
Google seems to have stopped appending UTM parameters on Gemini links, the cited URLs in Gemini’s AI responses. Google started adding UTM parameters to links in Gemini in early September, but then, around September 28th, Google stopped.
Google Search May Be Bringing Back 100 Search Results Parameter
Google Search may be bringing back the ability to see 100 search results per page by bringing back the num=100 parameter. As a reminder, Google dropped this feature in September 2025 as one of many methods to prevent crawlers from scraping its search …
OpenAI rewrites its AI rules to give you more say in how it responds
OpenAI loosens style rules and expands guidance on remembering preferences and acting on your behalf.
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Reddit wants you to log in as traffic from search keeps shrinking
Tests start outside the U.S., while Reddit weighs how much visitors can see without an account.
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Mistral lets you download its biggest AI model and run it on your own servers
Mistral opens its largest model for self-hosting, with a licensing exception for model providers.
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Microsoft Ads can track more of the sales your browser tag misses
Microsoft opens its direct sales-data connection, with duplicate counting and consent settings to check.
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Google says AI Mode is holding back growth in its search ad business
Search revenue rose 12%, but Google says AI Mode’s lower monetization weighed on its growth.
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Google’s John Mueller: Eventually Systems Will Catch The AI Spam & Tricks
Google’s John Mueller was interviewed by David Iwanow, where he shared information on AI-generated content, the future of SEO, technical SEO, the crawl stats report, redirect chains, ecommerce product data and much more. John was asked about tactics, s…
Google: Ads In AI Mode Earning Less Than Traditional Search Ads
Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google’s senior vice president and chief business officer, said that ads in AI Mode have a “lower monetization” than ads in traditional search.
Google expands AI Mode ads to 10 new countries
Google is expanding AI Mode ads to 10 additional countries, including India, Canada and Australia, while launching multiturn ads in the US. Brazil, Mexico and the UK are expected to follow in Q4 2026.
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Google tests query bubbles at the top of AI Overviews
Google is testing query bubbles at the top of AI Overviews in some languages, and clicking one opens AI Mode with the bubble text as the prompt,
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Google Does Not Show All Spammy Links In Search Console
Google does not show all links, and not all spammy links, within the Search Console links report. This is not new, Google has long said that the link report only shows a sampling of links.
Google AI Overviews With Query Refinement Bubbles
Google is testing query refinement bubbles at the top of the AI Overviews in Google Search. But clicking the refinement bubble does not change the query, instead, it takes you into AI Mode for that query set.