Microsoft Is Retiring Bing PubHub
Bing PubHub is being retired, exactly when, I am not sure, but it is going away. Microsoft posted the notice in Bing Webmaster Tools and it links to a document that says “PubHub will no longer be accepting new publisher applications effective immediate…
IndexNow Works With Product Schema; Shopify & Soon Amazon
Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing and search engines that use IndexNow have more accurate and up-to-…
Bing Webmaster Tools Down Has Been Down Hours
Bing Webmaster Tools has been down and/or loading incredibly slowly for the past couple of hours. SEOs began noticing this since around 11 am ET and as of the time I posted this story, it is still down or barely loading.
Bing Webmaster Tools Copilot Feature Opens Up To All
Microsoft has opened access to the Copilot feature within Bing Webmaster Tools. I played a lot with it when I was in the limited beta in December and it is a cool nifty feature to use, but I am not sure how critical of a feature it is.
Bing Webmaster Tools Search Performance Reports Get Compare Filter
You can now compare date ranges of data directly in the Bing Webmaster Tools Search Performance reports without having to export it to a third-party tool.
Microsoft Bing: SEOs Should Focus on Conversions & Click Value
Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, “SEOs should focus on conversion.”
Bing Webmaster Tools Updates Date Selectors
Microsoft has updated Bing Webmaster Tools to make selecting the date ranges a lot easier in the performance reports. Now the date selectors are very quick to select, and not deeper inside a menu option.
Bing Webmaster Tools Gets 16 Months Of Data, Recommendations & Copilot Tools To Come
Microsoft has provided some new updates to Bing Webmaster Tools, including 10 months more of data for the search performance reports, an updated recommendations section, and a preview of Copilot tools coming to the toolset.
Bing expands generative search experience and Deep Search

Bing generative search experience now works for informational queries.
Bing May Use ProductGroup Markup In The Future
Microsoft Bing may use ProductGroup markup in the future for its “captions” in the Bing Search results. Fabrice Canel from Microsoft said while they do not support it yet, “it’s on our radar” and “the team is closely monitoring its adoption.”
Bing Treats 308 Redirects Same As 301 Redirects
Fabrice Canel from Microsoft said that Bing Search treats 308 redirects the same as they treat 301 redirects. This is the same as what Google said back in 2021, although Google has been a bit wishy-washy on redirects over the years.
Bing Search Ranking Algorithm Update Around May 29th? Microsoft Says No.
Microsoft looks to have pushed out a Bing Search ranking algorithm update around May 29th. I don’t track Bing Search ranking volatility that closely anymore but Glenn Gabe looked back at some data and believes that around May 29, 2024, there was a big…
Reddit Blocked Bing Search & Others But Not Google
On July 1, 2024, Reddit updated its robots.txt file to prohibit most search engine and AI crawlers from accessing its content – including blocking Microsoft Bing. Reddit did not block Google Search, which we covered here a few weeks ago.
Microsoft confirms Reddit blocked Bing Search

Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
Prompt injection added to Bing Webmaster Guidelines

Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.
Bing Webmaster Tools Clickthrough Rate Over 100%
Did you ever sort the Bing Webmaster Tools clickthrough-rate column from highest to lowest and notice that you can see a CTR higher than 100%, I even see 300%. Well, Fabrice Canel from Microsoft said this is possible when a searcher clicks on your lis…
WordPress 6.5 gains lastmod date for sitemaps files

Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Bing Webmaster Tools Notifications & Insights Bug Fixed
Fabrice Canel from Microsoft confirmed Microsoft has fixed a bug with Bing Webmaster Tools showing inaccurate and/or irrelevant notifications in the notifications and insights section. Fabrice wrote, “Happy to report that the fix has been implemented …
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.
Bing Webmaster Tools Tells You When Your Inbound Links Are Inadequate
Last week, Bing Webmaster Tools introduced top SEO insights that give you some SEO tips for your site. It even tells you when you don’t have enough good links pointing to your site. Bing can show a message that reads, “Inadequate inbound links from hi…