Bing tests clickable underlined text in organic result descriptions
Bing is testing clickable, underlined text within the descriptions of its organic search results. When clicked, this text doesn’t take you to the website’s landing page like you might expect instead, it redirects you to a new search query within Bing’s own results. Here is a screenshot of how it looks. This suggests Bing may […]
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Bing Webmaster Tools Page & Query Level Filtering Coming To Reports
Microsoft has confirmed it is working on bringing filtering capabilities to the Bing Webmaster Tools performance reports. Right now, there is no way to add a filter for any of the metrics in the report. Of course, you can download the data and do what…
Bing Webmaster Tools SOAP/POX APIs To Be Retired On August 31, 2026
Microsoft will be retiring the Bing Webmaster Tools SOAP/POX APIs on August 31, 2026. If you use these legacy APIs you should begin to migrate to the JSON/HTTP (REST) API version.
Bing: We Do Not Do One Off Indexing / Ranking Penalties, It’s Not Scalable
Krishna Madhavan, Principal Product Manager at Microsoft Bing, said that Bing does not do one-off search penalties because it is not scalable. Instead, Bing will build a spam algorithm to detect the type of spam it is and unleash it on its index to pi…
Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st
If you take a look at the Bing Webmaster Tools newish AI performance reports, you may see more data, impressions, etc showing up on and after June 1, 2026. Microsoft said this is just “regular data backfilling” and there are “no anomalies” (which I th…
Bing Webmaster Tools May Support More Country Reporting
Bing may soon support more countries for the countries filter within Bing Webmaster Tools. Fabrice Canel from Microsoft wrote on X, “Well, we are now actively considering expanding this to show more individual countries.”
Bing Webmaster Tools AI Reporting Adds Intents, Topics, Citation Share & Compare
Bing Webmaster Tools is rolling out a preview release of those new AI reporting features demonstrated at SEO Week in late April. These include Intents, Topics, Citation Share, and Compare within the AI reporting section.
Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon
Microsoft’s Fabrice Canel confirmed on LinkedIn last night that more features are coming sooner rather than later around Bing Webmaster Tools AI performance reporting and AI reporting.
PSA: Bing Webmaster Tools Does Not Distinguish Between http and https
Did you know that Bing Webmaster Tools treats http and https as the same property, it does not distinguish between http and https? This is different from Google Search Console, which lets you set up a property for each and every variation.
Bing Webmaster Tools New AI Reporting Features
Krishna Madhavan from Microsoft Bing demo’ed some new AI reporting features that should launch within Bing Webmaster Tools soon. They include citation share, grounding query intent, semantic topic label, and GEO-focused recommendations.
Microsoft Bing Offers IndexNow Support To The Internet Archive
The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel from Microsoft Bing wants to help.
Bing Webmaster Tools AI Performance Reports Add Grounding Queries To Pages
In February, Bing rolled out new AI Performance reports within Bing Webmaster Tools. Bing announced a new feature for this report that connects the Grounding Queries and Pages views within the AI Performance report.
Microsoft Updates Bing Webmaster Guidelines (A Bit)
Microsoft has updated the design of the Bing Webmaster Guidelines section and changed some of the verbiage. I think overall these are smaller updates, but I have not gone through every single change to double-check as of yet.
Bing Webmaster Tools AI Performance Report Beta
Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you cl…
Bing: Duplicate & Similar Pages Blur Signals & Weaken SEO & AI Visibility
Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes.
Bing Gains Support For data-nosnippet HTML Attribute
Microsoft has added support for the data-nosnippet HTML Attribute for Bing Search. This was previously not supported but yesterday, Microsoft announced it is “introducing the data-nosnippet HTML attribute.”
Microsoft Ads Posts On How To Optimize For AI Search Answers
The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it is an ad blog and (b) it was written by Krishna Madh…
Bing Webmaster Tools Sitemaps Index Coverage Button Missing For Some
Some SEOs are noticing that when you look at your sitemaps report in Bing Webmaster Tools, for some sitemaps, some are missing the Index Coverage button. I personally can see the same thing for some of the properties I have access to within Bing Webma…
Bing Webmaster Tools Performance Report Gains 24 Months Of Data & More
Bing not only added new filters by device and country, but also Bing added several more months of historical data – from 16 months to 24 months of data to the Bing Webmaster Tools search performance reports. Plus, Bing also added Keyword trendlines at …
Bing Webmaster Tools Performance Report Adds List By Device & Country
Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for “device” and for “country,” which was added to the existing “keywords” and “pages” options.