SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon

Krystian recaps the the PPC analytics session of Day 3 SES London. Yehoshua Coren and Sam Noble talk about connecting reporting abilities of AdWords and Analytics to gain a fuller view of campaigns and traffic.

Post from Guestpost on State of Digital
SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon

SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon

Our coverage of SES London continues with this session from day 3 where Heather Robinson and Bas van den Beld talk about social and content marketing plans.

Post from Russell O’Sullivan on State of Digital
SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon

SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon

Our SES London 2014 coverage continues. This session on day 2 is dedicated to the recent Google Hummingbird update and how this affects content strategy.

Post from Polly Pospelova on State of Digital
SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon