Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]
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Twitter Circle: Limit who can view your tweets
Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing.
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Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
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Quora and Reddit: Powerhouses for SEO and marketing in 2021
If you’re avoiding these platforms, your search strategy is incomplete
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Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion
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Pinterest SEO guide: Eight tips for search-friendly pins
Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.
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B2B lead generation using Instagram Stories: Six tips with examples
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.
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Five strategies to promote your business using LinkedIn Stories
How to promote your business using LinkedIn stories.
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How to make TikTok ad placements work for your brand
For a long time now, we’ve seen the successful adoption of TikTok by clients in all sorts of verticals. Getting a quick grasp of the different placements available is super useful for putting together a media plan, so today I’m putting my digital pen to paper and talking a little bit about the nuances of […]
The post How to make TikTok ad placements work for your brand appeared first on Brainlabs.
Social media analytics 101: The data that matters most
What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics step by step, giving you the ultimate guide to follow.
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Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
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Social media techniques to integrate into your digital PR strategy
Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step to establishing a life-long professional relationship.
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How social media influence 71% consumer buying decisions
What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.
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Top six reasons you should caption your social media video content
A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a few.
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Harness the power of integrated CRO and social media
Nearly half of your customers are on social media. The question is: how are you going to convince them to get to you and convert?
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Holiday marketing: Get the data that puts you ahead of the competition
Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing.
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Google’s featured snippets: How to get your YouTube video featured in Google
Some of the most practical tips to get your YouTube video featured on Google’s featured snippet. More on how to let Google discover and rank your videos.
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How to navigate social media marketing trends
Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity.
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