Everything you need to know about the Google MUM update

As new search experience dimensions open up for users this also cranks up competition between businesses and advertisers for search visibility – how will you win MUM’s good graces?

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What is speakable schema markup and how does it impact the future of SEO?

Google’s speakable schema will be useful when people ask about specific topics and news. The returned results would read back with speakable texts.

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Google Update Underway: But For Payday Or Panda?

There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt…

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Google Pay Day Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries

Google has officially launched a new search update to target “spammy queries” such as pay day loan, pornographic and other heavily spammed queries. Matt Cutts, Google’s head of search spam, announced this on Twitter saying “We just started a new ranking update today for some…

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Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live

The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam. Matt Cutts, Google’s head of search spam,…

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