MozCon 2022 Recap #3: Optimize for People and Search Engines
MozCon 2022 Recap #3:
Optimize for People and Search Engines
On the final day of MozCon 2022, the stage was set with day three speakers ready to take on the following breakout themes head-on:
Build a Strong Foundation
Put the Expertise in E-A-T
It’s 2022, are we really still wondering if the Google algorithm is the first and only consideration when crafting SEO strategies?…
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Bias in AI: Image API Associates Black Doctors with “Street Fashion”
There’s a bias issue we found in Google’s search results – skip here to get right to it. This was an important discovery / reminder that we shouldn’t blindly use the outputs of AI analyses.
While we can get so much further than we have before in terms of insights, we still need to ensure we’re gut checking our results and not blindly following the data.…
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Optimize Landing Pages Using PAA Ngrams
How to Use PAA to Inform Your Landing Page Content
Answering questions that haven’t been asked yet
How can we improve our landing pages by adding information that the searcher hasn’t searched yet? We can leverage People Also Asked (PAA).…
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Seerfest 2022 Session Recap: How AI Can Make Your Content More Human
Seerfest 2022 Session Recap:
How AI Can Make Your Content More Human
Laura Smous, VP of Product Marketing at Verblio, presented this year at Seerfest on the value of AI in content marketing. Read on to learn more about how you embrace the machine an…
How to Use SEMRush to Identify Search Trends and Competitor Insights
Any effective search marketing strategy should combine both paid and organic data and leverage tools to glean competitor insights. This allows us to identify gaps in our own strategy and emulate and improve upon tactics used by competitors.
But which t…
Boost Your PPC Conversion Rate with Smart Landing Page Segmentation
About The Author
Co-Founder | SuperSonic
Bringing the right visitor at the lowest possible cost is only half of the battle to achieve a good ROI with paid traffic. Your landing page must convert this visitor into money.…
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Wasteful Wednesday #25 – Keyword of the Week “Scholar”
Watch Episode 25 on “Scholar”:
← Watch Episode 24 on “Definitions”
Read the Transcript on Episode 25 on “Scholar”:
What’s up friends, Wil Reynolds here and I’m back for another Wasteful Wednesday.
This Wednesday I decided to look for clues and domains around Google Scholar.…
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Wasteful Wednesday #24 – Keyword of the Week “Definitions”
Watch Episode 24 on “Definitions”:
Read the Transcript on Episode 24 on “Definitions”:
What’s up friends, Wil Reynolds here for another Wasteful Wednesday.
This week, I’m back to talk about definitions.
As you know, on the show, what I try to do is show you ways that I pour through millions of search terms and all of the rankings that show up for them to combine PPC and SEO data to give our clients and our team competitive intel when we’re managing PPC accounts.
…
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Wasteful Wednesday #23 – Keyword of the Week “Login”
Watch Episode 23 on “Login”:
← Watch Episode 22 on “Local Intent”
Read the Transcript of Episode 23 on “Login”:
What’s up friends Wil Reynolds here and I’m back for another Wasteful Wednesday.
The show where I show you how to save a little bit of money by combining your PPC and SEO data, and maybe doing paid just a little bit smarter than Google allows you to do in their platform.…
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Wasteful Wednesday #22 – Keyword of the Week “Local Intent”
Watch Episode 22 on “Local Intent”:
← Watch Episode 21 on “Google vs. Bing”
Read the Transcript of Episode 22 on “Local Intent”:
What’s up folks Wil Reynolds back for another Wasteful Wednesday.
This Wednesday, we’re going to show you how you might be wasting money on local intent searches, if you are not a local based company. …
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Wasteful Wednesday #21 – Google vs. Bing
Watch Episode 21 on “Google vs. Bing”:
← Watch Episode 20 on “Management”
Read the Transcript of Episode 21 on “Google vs. Bing”:
Hey, everybody out there, you’ve got Francis Shovlin from Seer’s Client Engagement team, rocking with you on a Wednesday.…
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Wasteful Wednesday #20 – Keyword of the Week “Management”
Watch Episode 20 on “Management”:
← Watch Episode 19 on “Black Friday Cyber Monday”
Read the Transcript of Episode 20 on “Management”:
Hey there everyone. I’m Forrest Schaffer, PPC Account Manager here at Seer Interactive and I’m back for another Wasteful Wednesday.…
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Wasteful Wednesday #19 – Keyword of the Week “BFCM”
Watch Episode 19 on “Black Friday / Cyber Monday”:
Read the Transcript of Episode 19 on “Black Friday / Cyber Monday”:
Hey there everyone, I’m Forrest Schaffer, PPC Account Manager here at Seer Interactive, and I’m back for another Wasteful Wednesday.…
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How to Use Search Data to Solve Business & Marketing Problems
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start.
Get the most out of your data by asking the right questions and aligning metrics to strategic objectives.
…
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Wasteful Wednesday #18 – Keyword of the Week “Laws”
Watch Episode 18 on “Laws”:
Read the Transcript of Episode 18 on “Laws”:
Hello there friends I’m Wil Reynolds, CEO of Seer Interactive, wait a minute, that’s not right.
Hey, there everyone, I’m Forrest Schaffer, a paid advertising account manager here at Seer Interactive, and I’m filling in for Wil this week on Wasteful Wednesday!…
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Wasteful Wednesday with Wil Reynolds #17 – Keyword of the Week “Government”
Watch Episode 17 on “Government”:
Read the Transript of Episode 17 on “Government”:
What’s up friends, Wil Reynolds here for another Wasteful Wednesday.
Today we’re talking about the gobment, G-O-B space M-E-N-T, the gobment.
We’re going to talk about government websites.…
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Wasteful Wednesday with Wil Reynolds #16 – Keyword of the Week “Why”
Watch the Video:
Read the Transcript:
What’s up friends Wil Reynolds here for another Wasteful Wednesday.
Today, I’m going to take a quick step back to remind you why I’m even doing this, many, many years ago, about three or four, I started seeing our clients showing up for keywords that didn’t make sense for them and getting clicks.…
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Wasteful Wednesday with Wil Reynolds #15 – Keyword of the Week “Pictures”
Watch the Video:
Read the Transcript:
What’s up friends. This wasteful Wednesday is brought to you by Michael Kleven. Dude respect, man, thanks for commenting on some of my posts and for all of you out there, if you have ideas that you want to share with the broader community, shoot me over a comment.…
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Wasteful Wednesday with Wil Reynolds #14 – Keyword of the Week “Quiz Sites”
Watch the Video:
Read the Transcript:
Howdy folks, Wil Reynolds here and I’m back for another Wasteful Wednesday.
This Wednesday, I want to remind you of an oldie, but goodie, Homework and Quiz sites, they are definitely taking money out of your accounts, and you pretty much have no idea that you’re spending that money.…
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Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages”
Watch the Video:
Read the Transcript:
What’s up, y’all? Wil Reynolds here for another wasteful Wednesday and this meircoles, we’re going to talk about Spanish words.
OK, we’re going to show you some examples of common Spanish words that we’ve seen trickle in a little bit here and there on different type of accounts.…
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