10 Practical Tips For Using Geo-Location To Reach Your Target Audience
Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.
The post 10 Practical Tips For Using Geo-Locati…
Report: Mobile Search Queries 29 Percent Of Total But Growth Modest
Search query percentages don’t line up with overall usage trends.
The post Report: Mobile Search Queries 29 Percent Of Total But Growth Modest appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
The post Google Cites Local Inventory Ad Successes After Walmart Drops Out appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
The post Quantifying The Mobile Revolution: Mobile…
Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile
Google says webmasters should implement autocomplete markup to improve mobile user conversions but does not go as far to say it will be a ranking factor.
The post Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile appeare…
10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing
Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015.
The post 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why You Should Attend Local Search And Geo-Marketing Intensive At SMX West
SMX West is coming up fast. On March 2 there are a number of workshops and intensives being held before the main conference starts on Tuesday, March 3. One of those is the Local Search Advantage. In truth every digital marketer should be interested in location-based search and marketing — 94…
Please visit Search Engine Land for the full article.
The Future Of Search Is Productivity Across Platforms
Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world.
The post The Future Of Search Is Productivity Across Platforms appeared first on Search Engine Land.
Please visit Search Engine Land for the ful…
Think Small: Solve Your Mobile SEM Problem With “Micro Leads”
The time has come for brands to have a mobile paid search strategy in place. Columnist Susan Waldes suggests that businesses begin with tiny steps.
The post Think Small: Solve Your Mobile SEM Problem With “Micro Leads” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Reaching The Modern Family: Cross-Device Advertising Is A Must
Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not.
The post Reaching The Modern Family: Cross-Device Advertising Is A Must appeared first …
To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
The post To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Insights Into PPC Traffic From “Sofa Sunday” In The UK
You’ve heard of Black Friday and Cyber Monday, but what about Sofa Sunday? Columnist Rebekah Schelfhout discusses this new mobile shopping trend.
The post Insights Into PPC Traffic From “Sofa Sunday” In The UK appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The 4 Cs Driving Mobile Search, Shopping & Buying
Mobile is driving the evolution of shopping behaviors. Contributor John Cosley explores how marketers can meet consumer needs and win customers.
The post The 4 Cs Driving Mobile Search, Shopping & Buying appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Walmart Brings Product Search To The In-Store Experience
Walmart has updated its Android app (and soon iOS app) to offer an improved in-store experience with search at the center. The new Walmart “Search My Store” feature offers a view into the future of in-store app usage. The combination of real-time online inventory and indoor location is…
Please visit Search Engine Land for the full article.
3 Small Paid Search Optimizations With Huge Impact
Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It’s the little things that count.
The post 3 Small Paid Search Optimizations With Huge Impact appeared first on Search Engine Land.
Please visit …
Are Bigger iPhones Better For Paid Search?
Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap.
The post Are Bigger iPhones Better For Paid Search? appeared first on Searc…
Call Gap: Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns
How important are offline phone calls to search marketers? Google has reported that 70 percent of mobile searchers have called a business directly from search results. BIA/Kelsey estimates inbound phone calls from mobile search will grow from roughly 4…
Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed
Mobile SEO differs from desktop and its importance its growing rapidly.
The post Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Marketers: The Time To Focus On Mobile User Experience Is Now
Ignore smartphone and tablet users at your own peril. Columnist Susan Waldes shares the good, the bad, and the ugly of user experience with mobile search ads.
The post Search Marketers: The Time To Focus On Mobile User Experience Is Now appeared firs…
Why You Can’t Hide From Mobile PPC
“Mobile is coming.” This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our mobile-dominated future. However, I’d argue that it’s time to stop talking about mobile in the future tense and bring it to the present: for…
Please visit Search Engine Land for the full article.