Five ways to get more product exposure with high powered influencers
ReferralCandy’s Raul Galera examines influencer marketing in-depth and the role of high powered influencers in achieving stellar product exposure.
The post Five ways to get more product exposure with high powered influencers appeared first on Search Engine Watch.
How influencer marketing can survive the oncoming recession
Impact’s Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to track ROI, and the way forward.
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Why we should stop using DA to measure influencers
Companies rely on “reputation”, followers, and engagement. Social Chain opened marketers’ eyes to the murky world of follower deception.
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Social media: How does it affect SEO?
It’s not the actual social activity that matters, but what happens as a result of that activity. Three ways to harness the power of social media for SEO.
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Seven best tools to find influencers on social media
81% of marketers that tried influencer marketing reported that it is an effective channel. Here are the top tools to connect you with relevant influencers.
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Influencer Marketing Doesn’t Have to Be Scary
Influencer marketing doesn’t need to be scary or expensive. Follow these steps to learn how to create successful long term influencer marketing campaigns.
Post from Joana Veiga Ferreira
Four ways to spice up your social media strategy
Following the latest Facebook algorithm update on 11th January, when Mark Zuckerberg refreshed the News Feed algorithm to de-prioritise content shared by media and businesses in favour of that of friends and family, it is more crucial than ever for a successful social strategy to include genuinely engaging, relevant and high-quality content. This update means […]
The post Four ways to spice up your social media strategy appeared first on Builtvisible.
Creating an effective influencer marketing strategy
Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. In my experience, many of these conversations are referring to the relatively recent boom in YouTubers, Instagrammers and Bloggers who seem to be taking over our social […]
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Find The Influencers That Matter (In 3 Easy Steps)
Are you just getting started on influencer marketing? Or you’re approaching a new industry? Then this article from Irina Nica will help you map your landscape.
Post from Irina Nica
A Guide To Influencer Marketing. Interview with Olga Andrienko, SEMRush
Olga Andrienko, Head of Global Marketing for SEMRush.com shares with State of Digital her secret sauce on how to build long, and fruitful relationships with influencers.
Post from Irina Nica
Seven influencer marketing strategies that work
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized.
How to actually engage influencers on Facebook
Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building … read more
Google asks bloggers to nofollow links for free gifts: expert view
Google’s advice is for bloggers to nofollow any links that they add to products they’ve received as ‘these links didn’t come about organically’. It may sound simple enough, but it raises a number of issues.
4 Marketing Tactics Brands Should be Using on Instagram
With over 30M monthly active users and 70M photos shared daily, Instagram represents a big opportunity for marketers, here we look at which tactics you can leverage for success.
Post from Laura Crimmons
How To Find & Leverage Brand Ambassadors To Build Online Credibility
Brand ambassadors are customers that love your business and help spread your message. Stephanie Frasco explains how to find and leverage brand ambassadors.
Post from Stephanie Frasco on State of Digital
How To Find & Leverage Brand Ambassadors To Build Online Credibility
Did Hummingbird Eat Link Building?
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more…
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Understanding the Influential Network in the Music Industry
During his talk at RIMC, Matt Roberts used Linkdex to visualise ‘who to take for lunch’. Here’s an analysis of who influences who in the music industry.
Post from Marcus Taylor on State of Search
Understanding the Influential Network in the Music Industry