Apple’s advertising business just had its best quarter ever
Apple’s advertising business set a new June-quarter revenue record, according to comments made during the company’s latest earnings call. One important number remains missing: Apple still does not report advertising revenue separately. The company generated $30.74 billion from Services during its fiscal third quarter, up 12% from $27.42 billion one year earlier. Apple’s regulatory filing […]
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Transforming advertisement and graphic design through AI
AI has entered new industries like advertising and graphic designing recently and its role in these two industries is discussed in detail further.
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[Report] Why should marketers care about transparency in paid media?
The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from knowing exactly where this spend is going, what they are buying, and how it is benefiting them. How can brands push for increased transparency in their dealings with agencies?