Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
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YouTube sees 90% lift in searches for football highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever.
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Survey: Smart speaker ownership steals time from smartphones, TV, radio
The study suggests there are about 40 million devices in US homes today.
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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.
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Yext begins to verticalize local business listings syndication with ‘Yext for Food’
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points.
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Report: 57% of smart speaker owners have bought something with their voice
Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant devices.
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Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
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Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
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IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.
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Data: Google monthly search volume dwarfs rivals because of mobile advantage
Google likely has 30+ billion queries per month across platforms.
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Survey: 60 percent of voice users want more “answers” and fewer search results
Making calls, searching, texting and map lookups were the most common use cases for voice.
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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.
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Google’s Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & Powerball
The site released a variety of its top search trends — ranking everything from top searches overall to the most searched people and global news stories.
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Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots
While Bing ranked multiple topics — everything from top searched celebrities to tech trends — it didn’t share its most popular search term for the year.
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Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says “Donald Trump” ranked as its second most popular search of the year, while “Hillary Clinton” barely made the top 10.
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Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
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70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey.
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Coaxing smarter paid search bidding decisions out of sparse conversion data
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.
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Billions served: PC search is down but query volume is way up for Google
Mobile searches now constitute between 50 and 60 percent of queries in the US market.
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Survey: Amazon beats Google as starting point for product search
Thirty eight percent of shoppers start with Amazon, 35 percent start with Google.
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