How to use XPath expressions to enhance your SEO and content strategy
How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad McCourt explains how XPath Expressions used in conjuncture with ScreamingFrog can be used to collect insights that fuel expert, authoritative, and trustworthy (E-A-T) content creation.
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An SEO’s guide to XPath
What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. Source. That means (in plain terms) you can select any element, or the contents of any element, attribute, table or meta object in the source of the HTML source […]
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Scraping for Content Marketing Ideas & Research
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]
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