Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis
Case study of how Wildgoose used a great SEO strategy to reposition its online business and transform a 62% YoY sales drop into 158% growth.
The post Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis appeared first on Search Engine Watch.
Four tools to better structure your article for SEO and usability
Writing good content isn’t enough. Here are 4 key factors to consider when creating effectively structured SEO content, and tools to use to meet each need.
The post Four tools to better structure your article for SEO and usability appeared first on Search Engine Watch.
Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. How do the results from this year stack up against last year, and what can we learn from the trends highlighted?
Winners and losers of Google’s latest mobile friendly update: USA
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out.
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers.
How Nordstrom strategically beat Zappos in Google Search
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos.
Which US sites lost the most amount of Google visibility in 2015?
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were.