Recovering From The Weaponization of Social Media
Earlier this year Jon Henshaw gushed over federated social. I didn’t quite get it but I managed to create a Mastodon account, which I summarily abandoned until Elon Musk purchased Twitter. The purchase pushed me to figure out Mastodon (not as hard as you might think) and led me to realize what I’d been missing […]
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Banning Weight Loss Ads Show Positive Growth on Pinterest
Why People Love Pinterest
Pinterest is no longer just for millennial women planning their perfect wedding, it can appeal to all demographics including Gen Z’s looking for fashion inspiration or retirees looking for vacation ideas.
More than 400 million users around the world use it every month and are looking to take action that will impact their everyday lives.…
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Google Search Has Competition, and It’s Not Microsoft, It’s Tik Tok
Google Search vs. TikTok
In a recent report from Business Insider, according to Google’s internal data: 40% of Gen Z uses TikTok and Instagram rather than Google and Google Maps for search.
Now this may be a surprise for most, personally being a part of Gen Z, I’m not shocked at all.…
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Why More Companies Should Leverage Video Content
As the world moves further and further from the initial outbreak of the pandemic, our clients are seeing a return to their traditional marketing mixes. These more traditional channel mixes are now a hybrid of their pre-pandemic plans and the overused “new normal” marketing mixes.…
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A Beginners Guide to Facebook Ads A/B Testing
Do you ever wish it was possible to just know the perfect combination of ad targeting, copy and creative that would help achieve your advertising goals?
While there isn’t a quick way to know right off the bat whether or not your Facebook Ads are set up as efficiently as possible — A/B testing can help you determine which ad variations are generating results and which aren’t.…
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Ask an Influencer: How Can Brands Leverage UGC for Marketing?
User Generated Content (UGC) is one of the hottest topics within digital marketing right now. Taking content created by customers (organic UGC) or influencers (influencer UGC) and repurposing it for the company to advertise, has skyrocketed in popularity. The days of spending millions on highly polished and expensive creative seems to be changing rapidly.…
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Social media marketing: four keys to boost lead generation and sales
Here’s how brands can succeed at digital marketing, improve search visibility, and drive business value altogether
The post Social media marketing: four keys to boost lead generation and sales appeared first on Search Engine Watch.
Paid Social Creative Best Practices Guide 2021
Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.
With over 91% of US businesses relying on social media to drive up sales and produce leads, the paid social media landscape has become increasingly saturated and ever more complicated by the implications of iOS14 and the cookieless future of social media. …
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Social SEO: How SEO and Paid Social Media Can Work Together
This post was written by: Ismaeel Elkhateeb.
What is Social SEO?
In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From SEO to Paid Social to Paid Search, we optimize these channels to perform at the highest level.…
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The Way Minors Experience The Internet Has Changed
This post was written by: Sam Merikallio and Kara Mehnert.
With this week’s news of significant changes to both Facebook and Google’s Ad Policies with minors, the digital landscape with how brands engage and promote to their youngest clientele has been drastically altered.…
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The future of gaming and streaming: a networking and SEO arsenal
Highlights of the gaming industry’s challenges, the lack of SEO and internet marketing utilization, and scope for innovation
The post The future of gaming and streaming: a networking and SEO arsenal appeared first on Search Engine Watch.
Types of TikTok Ads & How to Use Them
Since TikTok is so new, and there’s such a limited amount of information out there about it — many marketers feel unsure about advertising on the platform.
In 2020, TikTok became the fastest growing entertainment platform with nearly 1 billion active users world-wide.
…
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What is Influencer Marketing?
If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word “influencer” wasn’t even officially added to the English dictionary until 2019.
Since the birth of Instagram in 2010, however, influencer marketing has exploded into a popular means of brand expansion and sales generation.…
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Why killing your content marketing makes the most sense
“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why
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Clubhouse: popular kids’ hangout or a true asset for brands’ community building?
Is Clubhouse really worth the hype? Explore how brands can use Clubhouse to build an online community to further add value and drive engagement
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SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
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Five ways to use machine learning in digital marketing
Intelligent machine learning applications can be used to increase the outcomes of digital marketing implementations.
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Pinterest SEO guide: Eight tips for search-friendly pins
Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.
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B2B lead generation using Instagram Stories: Six tips with examples
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.
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How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here’s how to create compelling marketing around these evolved websites.
The post How brands should meet customers in their new (virtual) reality appeared first on Search Engine Watch.