Google March 2024 core update rollout is now complete
The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Google Search revenue increases 14% YoY to $46 billion
Google Search (as well as YouTube) continues to be the biggest driver of Alphabet’s increase in overall revenue.
Google CEO says AI overviews are increasing Search usage
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google’s core algorithm updates, from assessing the impact to planning for recovery.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google’s core algorithm updates, from assessing the impact to planning for recovery.
Google Tests Placing The Snippet Date Next To URL
Google is testing placing the date in the snippet on the same line as the URL in the snippet. This is instead of placing it before the snippet’s description section.
Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers
Google is now sharing the Googlebot IP ranges for the User-triggered fetchers. User-triggered fetchers are from Google tools and product functions where the end user triggers a fetch.
Report: How Prabhakar Raghavan Killed Google Search
Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google’s former head of ads – led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events th…
Head of Google Search demands urgency as growth slows
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.
Google delays third-party cookie phase-out to 2025 (maybe)
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
Google Image Search Tests Tablet Like Design Interface
Google may be testing a new design for the Google Image search results. This design looks like a tablet-like interface that is more boxes, and, honestly, it seems like it is from a UX from 10 years ago.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Google Chrome IP masking could radically impact search advertising
Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
Structure, consume, learn and retire: Google’s pattern of learning
Google’s cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
Google Tests Discussion and Forums Questions With Answers Box
Google is testing showing answers in the Discussions and Forums section within the search results. Google will show the question and then add a shaded box with one of the selected answers under the question.
Tracking in 2024: Where we are and how to prep
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
Google Notes On Search Won’t Necessarily Go Away In May
There have been some people noticing that the Google Notes On Search labs experiment has an end date of May 2024 and thus they are expecting Notes on Search to be turned off by then. Just because it has that end date listed, it does not mean the labs …
Google Discover optimization: A complete guide
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.
Google Tests Horizontal Lines For Sitelinks & People Also Ask
Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet.
Google: Ad Strength not used in Ad Rank
Ads with poor Ad Strength could still perform well. But that doesn’t mean Ad Strength is not important, according to Google.