Google Discover Publisher Profile Pages Tests Short URLs
Google is testing short URLs with @handles for the Google Discover publisher profile pages. Instead of those long URLs that go on forever, Google is testing a format that uses the publisher’s handle.
Google AI Mode & AI Overviews Add Preferred Sources & New Carousel
Google is officially rolling out preferred source labels within AI Mode and AI Overviews and adding a new carousel to AI Mode and AI Overviews, as well. Plus, Google said the highly cited label is expanding to more search results (which is not specific…
Google Tests New Sitename & Favicon Layout In Search
Google is testing shifting the sitename and favicon in the search results around, where it is on one line with the favicon, then a bold sitename and then the URL, followed by the rest of the snippet; the title and description and sitelinks. Typically,…
Interviews Of Google’s Sundar Pichai & Nick Fox
There are two interviews that is probably worth a listen of Google’s CEO, Sundar Pichai and Google’s SVP of Knowledge & Information, out of Google I/O and Google Marketing Live. If you listen, you can see the direction Google Search is headed – and du…
Google Home Page Promoting AI Features Out Of I/O
Google has added a lot of content boxes below the search box on the Google home page. These boxes promote a lot of the news out of Google I/O around AI Mode, AI image generation, tips on using AI Mode and more search news that came out of I/O.
Google Tests Was & Usually Pricing Labels In Product Results
Google is testing showing pricing labels on product and shopping results. It shows if the price is current or what the price usually is. Google labels the product results, near the price as “was” or “usually.” I am sure there are more labels.
Google Search Tests For You Label In Product Grid Results
Google is testing a “for you” label in the product grid, shopping results, within Google Search. It gives you a more personalized response, in this example, a promotion code was available for this merchant.
Google’s New Search Bar, The Intelligent Search Box
Google has released the first major update to the search bar, the search box, ever – Google is calling it the intelligent Search box. We saw variations of this being tested over the past year, and now it is officially rolling out – as per Liz Reid, Goo…
Google Search Now Powered By Gemini 3.5 Flash With New Agentic Features
Google Search is now using Gemini 3.5 Flash to power AI Mode globally and also there are several new agentic features in and coming to Google Search. These agentic features include information agents, agentic coding, personal intelligence is expanding …
Google Tests Preferred Sources Label In AI Mode Citations
Google is now testing adding the Preferred Sources label in the AI Mode links and citations. It is unclear if Google is showing this link in this AI Mode response because it is a preferred source or if it is just labeling it, and it would show the sour…
66% Of SEOs Say AI Mode Won’t Replace Google Search
I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will n…
66% Of SEOs Say AI Mode Won’t Replace Google Search
I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will n…
Google Search Live Results Updated By AI X Minutes Ago Label
Google Search is sometimes showing a label under the Live search results named “Updated by AI 1 minute ago.” So Google is labeling what content was updated using AI, which seems new to me.
Google Search Live Results Updated By AI X Minutes Ago Label
Google Search is sometimes showing a label under the Live search results named “Updated by AI 1 minute ago.” So Google is labeling what content was updated using AI, which seems new to me.
Google AI Mode Animated Invisible Edit & Copy Buttons
Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt. Otheriwse, the edit and copy button go hidden. Copy, copies the prompt and edit lets you edit the prompt.
Google AI Mode Animated Invisible Edit & Copy Buttons
Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt. Otheriwse, the edit and copy button go hidden. Copy, copies the prompt and edit lets you edit the prompt.
Emotion Geometry of Google’s AI Models
Replicating Anthropic’s emotion vector research on Google’s Gemma 4 31B model. In April 2026, Anthropic published a fascinating paper showing that Claude contains 171 internal representations of emotion concepts, organized along a valence axis (positive to negative), with the ability to causally influence the model’s behavior through activation steering. The paper raised an obvious question: […]
Google Search Autocomplete With AI Overview Search Icon
Google is testing showing a new icon in the autocomplete search suggestions, as you type your search. The icon has a magnifying glass with the Gemini logo on it. It suggests a longer query, a prompt, and when you click it, it takes you to Google Searc…
Google Discover Publisher Pages To Get Links & Featured Posts
Google is testing updating the Google Discover publisher pages by adding custom links, featured posts, larger header images and sharper logos. I assume this would be managed by claiming your page?
Google Tests Dark & Light URLs In Search Results (For The Same URL)
Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey, Google is always testing…