App Extensions Coming To Bing Ads

App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action…

Please visit Search Engine Land for the full article.

Bing Adds New Crawlers To Support Non-Responsive Mobile Designs

Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile web sites that are not responsively designed. Lee Xiong from the Bing Crawl team explained they have designed these new crawlers to “probe websites with a number of new crawlers…

Please visit Search Engine Land for the full article.

Google (Now) Beats Siri And Cortana For Direct Answers — Study

Stone Temple Consulting (STC) published a study in which it compared mobile answers to “3086 different queries” on Siri, Google and Cortana to determine how each performed relative to the others. Google was the winner with more direct answers and more complete information. Eric Enge who…

Please visit Search Engine Land for the full article.

Bing App Linking For Windows & Windows Phone Devices

With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on that front. Bing has offer Bing App Linking since at least March 2014. Bing App Linking works in a similar way to Google App Indexing but specifically…

Please visit Search Engine Land for the full article.

Bing App Linking For Windows & Windows Phone Devices

With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on that front. Bing has offer Bing App Linking since at least March 2014. Bing App Linking works in a similar way to Google App Indexing but specifically…

Please visit Search Engine Land for the full article.

Bing Mobile Domain Returns Service Unavailable 503 Error

If you try to access Bing Mobile at m.bing.com, you will be presented with an error message. The error will read: The page you want isn’t available We’re working to restore service as soon as possible. The server error code also returns a major error, specifically a 503 error code which…

Please visit Search Engine Land for the full article.

Amazon Fire Phone: Bing For Search, Nokia For Maps

The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon…

Please visit Search Engine Land for the full article.

Bing Updates Its Android App With A New Look & Faster Performance

Bing has rolled out a new look and feel for its Android app, claiming the updates make it more streamlined and “optimized for performance.” According to the announcement on Bing’s search blog, the app is faster than its previous version, and now lets users track their Bing reward…

Please visit Search Engine Land for the full article.

Part Siri, Part Google Now: Microsoft Announces “Cortana” Virtual Assistant

Rumored for months, Microsoft has formally announced its answer to Apple’s Siri and Google’s Voice Search/Google Now: Cortana. Danny Sullivan is at the Microsoft Build Conference and live blogging it. Cortana appears to be sassy like Siri and can perform many of the functions that…

Please visit Search Engine Land for the full article.

New Video Shows Microsoft “Assistant” Cortana In Action

Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” will eventually be available cross-platform, although launching on Lumia Phones. The name Cortana comes from a character in the game Halo. It was…

Please visit Search Engine Land for the full article.

AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers

Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile…

Please visit Search Engine Land for the full article.

Bing Adds Three New Apps For Windows Phones: Travel, Food & Drink and Health & Fitness

Bing announced they have added three new Bing apps for the Windows Phone and refreshed several of their other apps. The new apps are Travel, Food & Drink and Health & Fitness. Bing Travel App The Bing Travel App helps you discover places to visit by providing destination guides, rich…

Please visit Search Engine Land for the full article.

Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets

Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run…

Please visit Search Engine Land for the full article.

Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare?

Microsoft has invested $15 million in Foursquare and said it will license the former’s location data according to news released yesterday. Foursquare aspires to be “the location layer for the internet.” With real-time feedback about local data accuracy, based on user movements and…

Please visit Search Engine Land for the full article.

Bing Rewards Program Now Available On iOS & Android Devices

Bing Rewards is going mobile starting today. According to a post on the company’s blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be “coming soon”…

Please visit Search Engine Land for the full article.

Bing Updates iPhone App With New Homepage Menu, Improved Sharing & More

Bing rolled out an update to its iPhone app late Tuesday night that features a new homepage menu, additional sharing options and improved syncing across platforms. Bing 4.1 for iPhone features a new homepage menu that’s accessible from the bottom of the app display. It offers quicker access…

Please visit Search Engine Land for the full article.