The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
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Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
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How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply chain.
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Five ways blockchain will impact search marketing
Five major ways blockchain will impact search marketing, and how advertising professionals are already beginning to master this disruptive technology.
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