Study: Google Assistant most accurate, Alexa most improved virtual assistant

While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals.

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Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.

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Google Assistant adds new media capabilities ahead of HomePod release

You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.

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Survey: People becoming less inhibited about using voice search in public

Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.

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Voice search: Content may be king, but context is queen in the new voice-first world

Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.

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Siri, Safari and Google Search: What does it mean for marketers?

Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.

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Echo and Home will probably have to tell you they’re always listening — in Europe

As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording.

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