5 tips on how to use TikTok for your business
If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok account and a TikTok strategy. In this post, we’ll give you 5 tips on how […]
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5 tips on how to use TikTok for your business
If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok account and a TikTok strategy. In this post, we’ll give you 5 tips on how […]
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How businesses should approach short-form video
Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a […]
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How to make a video to promote your business
Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start? […]
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How to find your niche in 4 easy steps
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to […]
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SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had […]
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How to write a mission statement for your site
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement […]
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Seven brand health metrics and how to measure them
Struggling to figure out where your brand’s strengths and weaknesses are? This article will help understand and measure all common brand health metrics.
The post Seven brand health metrics and how to measure them appeared first on Search Engine Watch.
How to create social media content that builds your brand
While your current social media content and strategy may have worked for the past five years, the next year might look different. Tips to empower your brand and build connections.
The post How to create social media content that builds your brand appeared first on Search Engine Watch.
Audience research with Els Aerts: Pro tips to get started
Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on how to […]
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The four most underrated SEO tactics
Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Nicolas Vargas shares four such SEO tactics.
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Building a brand for your business
At Yoast, we pride ourselves on our branding. I would go as far as saying that it has attributed a lot to our success. I also think that good and consistent branding needs to be talked about more, as it is one of the hallmarks of a great enterprise. Please let me explain why I […]
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How to change your favicon in WordPress: a step-by-step guide
Have you seen that icon in the search results in front of your website’s URL? It’s visible for most people in mobile results now. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here we’ll explain how to change the favicon of your WordPress site! We’ve […]
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How to manage online reviews across the web and social media
Online reviews have never been as important as they are today. Managing online reviews is crucial for any business to safeguard their brand.
Post from David White
Why User Generated Content is Redefining Marketing for Ecommerce Brands
User Generated Content can be a winning strategy in ecommerce. In this post, Lauren Irwin shows several examples of brands utilising the power of UGC to help drive their content marketing.
Post from Lauren Irwin
First Lessons as a Public Speaker in the Digital Marketing World
Tips from a newcomer in the public speaking world. How to score a gig, prepare your slides, and rehearse the talk, to make yourself confident for the big day.
Post from Gustavo Pelogia
How to blend performance and branding for a Q4 boost
Digital marketers looking to scale revenue and new customers this holiday season will need to incorporate some branding strategies. This post breaks down channels to test for branding and how to measure their performance.
What I have learned managing a marketing meetup
Want to know what it takes to run a digital marketing event or meetup? Read about everything you need in this handy guide from Gustavo.
Post from Gustavo Pelogia
All about Google’s knowledge panels
Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one? I’ll tell you all about it in this post! What […]
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Mobile parity: are your desktop and mobile site equal?
You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that […]
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